BetMGM · 17 hours ago
CRM Data & Enablement Manager
Hybrid, New York
Full-time
Hybrid
Mid, Senior Level
$104K/yr - $120K/yrBetMGM is a leading company in the sports betting and online gaming industry, known for its innovative approach and commitment to technology. The CRM Data & Enablement Manager will transform customer and CRM data into actionable insights, improve marketing effectiveness, and enhance customer experience by collaborating with various teams and ensuring data quality.
GamingOnline GamesSports
No H1B
Responsibilities
Monitor, analyze, and report on core CRM KPIs including CAC, LTV, churn, contactability, engagement, and campaign performance
Own performance measurement of the contactable audience, ensuring sustainable growth and optimization across channels
Build and maintain dashboards that provide real-time visibility into CRM and lifecycle performance
Generate actionable insights from customer behavior and campaign data to inform roadmap and strategy decisions
Own the roadmap for CRM data products, dashboards, and reporting (with a focus on Optimove)
Prioritize enhancements that improve decision-making, operational efficiency, and customer outcomes
Drive automation, segmentation, and personalization initiatives to optimize customer journeys
Support end-to-end CRM strategy across marketing, sales, and service workflows
Serve as a primary CRM contact for BI, Product, and Technology teams on data definitions, segmentation logic, and reporting requirements
Act as the lead contact for CRM technology partners and vendors
Identify, pilot, and scale new CRM capabilities while ensuring alignment with business objectives
Establish governance frameworks and rollout processes to support adoption and long-term scalability
Design and deliver enablement materials (training, documentation, office hours) to help teams self-serve dashboards, tests, and insights
Act as a CRM and data subject-matter expert, upskilling stakeholders across the organization
Train and support sales, marketing, and service teams on CRM usage, data interpretation, and best practices
Partner with Compliance, Product, and Technology teams to support CRM readiness for new jurisdictions and regulatory requirements
Ensure CRM platforms align with business needs, integrate with the broader tech stack, and scale with company growth
Use front-end skills (HTML, CSS, JavaScript) to support CRM UI customization, responsive email templates, and dashboard experiences
Support API-based integrations to enable seamless data flow between CRM and other systems
Lead CRM readiness and rollout for all new jurisdictions, accounting for regulatory and technical constraints
Develop scalable, autonomous processes that allow CRM teams to deliver creative quickly and efficiently
Ensure creative outputs meet brand standards and support rapid iteration
Implement and optimize scalable tracking, attribution, and reporting solutions
Maintain brand voice consistency across all customer-facing communications
Evolve modular and dynamic messaging across CRM and marketing channels
Lead the review and revamp of all transactional emails in partnership with Compliance, Conversion, and Risk & Payments teams
Consolidate, categorize, and refine a large library of transactional emails across provinces and territories, including welcome emails
Ensure transactional communications meet regulatory standards and industry best practices
Identify new transactional use cases that enhance customer journeys
Partner with CRM Lifecycle and Product teams to define governance, tracking, and performance measurement for transactional emails
Serve as the internal authority on CRM data, performance measurement, and enablement
Translate complex data and analytics into clear, actionable insights for non-technical stakeholders
Own CRM reporting accuracy, relevance, and adoption across the organization
Balance strategic roadmap ownership with hands-on execution across data, dashboards, and enablement
Collaborate cross-functionally to ensure CRM systems, data, and communications are compliant, scalable, and customer-centric
Qualification
Required
Strong data and analytical skills, including data extraction, transformation, and performance analysis
Hands-on experience with CRM and ESP platforms (e.g., Optimove) and data environments (e.g., Snowflake)
Proficiency with BI and reporting tools such as Power BI
Solid understanding of CRM data architecture, automation, segmentation, and API integrations
Working knowledge of HTML, CSS, and JavaScript to support UI customization and responsive email design
Experience in marketing, sales, or customer service environments to understand operational needs and constraints
Proven experience enabling non-technical teams to use data and tools effectively
Strong stakeholder management skills, with the ability to influence across teams and functions
Excellent communication, project management, and problem-solving skills
Ability to bring structure, governance, and clarity to complex, fast-moving CRM ecosystems
Benefits
Medical, Dental, Vision, Life, and Disability Insurance
401(k) with company match
Pre-tax spending accounts including health care FSA and commuter savings
Flexible paid time off
Professional development reimbursement and ongoing skills training opportunities
Employee resource groups
Swag, ticket giveaways, and more!
Company
BetMGM
BetMGM operates as a sports betting and gaming entertainment company.
Founded in 2018
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$0.03M2022-10-28Seed· $0.03M
Leadership Team
Mícheál Nagle
Director
Recent News
2025-12-15
PR Newswire
2025-12-01
Company data provided by crunchbase