GP Strategies Corporation · 21 hours ago
Sr Director Digital & Demand Gen Marketing
3155 West Big Beaver, Troy, MI, 48084, US
Full-time
Onsite
Director/Executive
8+ years expGP Strategies Corporation is seeking a Sr Director of Digital & Demand Gen Marketing to lead all demand generation efforts and drive measurable pipeline and ROI. The role involves owning the strategy and execution of events, building a high-performing marketing team, and collaborating with various departments to ensure marketing programs accelerate revenue and customer impact.
Enterprise SoftwareOutsourcingSkill AssessmentTraining
Responsibilities
Lead all demand generation efforts, including digital campaigns, ABM programs, events, and webinars, driving measurable pipeline and ROI
Own the strategy and execution of events — from in-person conferences to virtual experiences — partnering with Brand, Portfolio, and RevOps to deliver unforgettable, revenue-generating experiences
Build, lead, and mentor a high-performing marketing team, fostering a culture of experimentation, collaboration, and data-driven decision-making
Partner with Portfolio Marketing to ensure event content, messaging, and speakers resonate with enterprise buyers
Collaborate with Brand to maintain consistent narrative, executive presence, and experience standards across all touchpoints
Work with RevOps to ensure accurate data capture, lead routing, reporting, and campaign attribution
Leverage insights from campaigns, events, and Voice of Client programs to continuously refine ABM strategy and digital marketing performance
Pilot AI-powered tools and emerging channels to innovate in campaign personalization, automation, and audience engagement
Drive cross-functional alignment with Sales, Product, Solutions, and Operations to ensure marketing programs accelerate revenue and customer impact
Qualification
Required
8+ years of B2B demand generation or digital marketing experience, ideally in enterprise SaaS or professional services
3+ years of leadership experience, building and scaling high-performing marketing teams
Proven ability to design and execute multi-channel campaigns, ABM programs, and integrated demand strategies
Strong experience in event strategy and execution, including digital and in-person formats
Deep analytical skills — you turn data into actionable insights and measurable results
Familiarity with marketing automation, analytics platforms, and performance measurement tools
Exceptional communication skills and executive presence, able to influence stakeholders across the organization
A passion for innovation and emerging marketing technologies, including AI, virtual engagement platforms, and digital personalization
Fluency in English, both written and spoken
Preferred
Experience in workforce solutions, learning technology, or HR tech industries
A background in social selling, employee advocacy, or thought leadership campaigns
Familiarity with global marketing execution or multi-region campaigns
MBA or other advanced marketing/business degree
Company
GP Strategies Corporation
GP Strategies, a Learning Technologies Group Company, is one of the world’s leading talent transformation providers.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2021-07-15Acquired
1978-01-13IPO
Leadership Team
Bill Maggio
Co-CEO
Jean-François Vézina
Chief Executive Officer
Recent News
Brandon Hall Group
2025-12-05
Research and Markets
2025-08-13
2025-07-09
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