Border States · 17 hours ago
Area Sales Manager
Richmond, VA
Full-time
Onsite
Senior Level
5+ years expBorder States is a leader in the electrical supply distribution industry, and they are seeking an Area Sales Manager. This role involves creating and implementing strategic sales and marketing plans, developing relationships with key customers and suppliers, and driving sales growth across the region.
CommercialElectronicsIndustrialLogisticsManufacturingSupply Chain ManagementWholesale
Responsibilities
Builds strong relationships with key vendors and suppliers to achieve growth objectives
Works to gain a complete understanding of key customers’ industry; understands the issues and opportunities they face and their key success factors
Builds, communicates, and implements a segment strategy to support customers’ needs through services and solutions that provide for their overall profitability and success; the strategy should offer competitive differentiation and advantages over competition while contributing bottom-line results
Builds sales momentum across the area and at the branches for the segment and overall business
Defines and supports sales training programs that enable staff to achieve their full potential and support company objectives
Works closely with strategic manufacturing partners to facilitate close working relationships with regional and local sales teams
Directly responsible for the gross margin growth, gross margin %, and market share within the segment
Identifies, monitors, and communicates key performance metrics to the organization
Creates and monitors measurements to ensure the annual budget is achieved
Defines and oversees incentive compensation programs that motivate the sales team to achieve company and segment objectives
Works closely with IT in customizing and implementing customer technology
Manages co-op and AD (Affiliated Distributors) marketing programs
Monitors customer, market, and competitive activity and provides feedback to company leadership team and other company functions
Works closely with the marketing function to establish successful supplier relationships and partner programs
Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; and initiating corrective actions
Drives the use of TCCM documentation and use of formal customer business reviews
Qualification
Required
Bachelor's degree in sales and marketing or related field, or equivalent experience required
Experience in coaching and managing processes, marketing plans, market research, statistical analysis, developing budgets, financial planning, and strategy
Proven leadership skills
Firm grasp of database management software and Excel
Competent in reviewing and interpreting basic financials
Preferred
10 years of electrical industry experience, preferred
5 years of sales management experience, preferred
Benefits
Health, Dental and Vision Benefits
Accident, Critical Illness, Hospital Indemnity
FSA & HSA
Employee Stock Ownership Plan (ESOP)
Disability Benefits
401(k) Retirement Plan
Life Insurance
Employee Assistance Program
Paid Holidays
Paid Volunteer Time
Personal Leave time and more!
Company
Border States
Border States to serve the electric utility industry, we’ve grown into a product and supply chain powerhouse.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
David White
CEO and Board Chair, Border States
Jeremy Welsand
Chief Financial Officer
Recent News
Digital Commerce 360
2026-01-16
2024-05-01
Company data provided by crunchbase