Aya Healthcare · 2 days ago
SEO Strategist
United States
Full-time
Remote
Entry, Mid Level
$31.25/hr - $38.46/hr
2+ years expAya Healthcare is a rapidly growing workforce solutions provider in the healthcare industry, seeking a motivated SEO Strategist to enhance organic growth across multiple brands and websites. This role involves managing SEO initiatives, collaborating with teams to create high-quality content, and implementing best practices to improve search visibility.
Health CareHospitalityTravel
Responsibilities
Assist in managing core web properties SEO initiatives, including site architecture, keyword research, on-page optimization, content publishing (primarily on WordPress), and content optimization across multiple brands and websites within the Aya Healthcare portfolio
Work with editorial and marketing teams to drive SEO in content creation using Hub & Spoke Content Strategy, and conduct keyword research and analysis to identify high-value target keywords that competitors may be ranking for
Apply best practices in Google's E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) framework to ensure content quality and search visibility
Work with content team to develop high-quality content to address keyword needs and content gaps in site structure, optimizing for both traditional search and emerging AI-powered search experiences
Collaborate with web development teams to ensure SEO best practices are properly implemented throughout website content and technical infrastructure
Establish workflows for website auditing, editing, and sunsetting outdated and underperforming content to reduce index bloat and improve site health
Use web analytics, keyword research, and competitive insights to identify content opportunities such as AI Overviews that will contribute to traffic growth and website engagement
Monitor, maintain, and build programs that grow quality inbound links through strategic backlinking outreach, and continuously identify internal linking opportunities
Regularly monitor KPIs, success metrics, and other analytics to gauge SEO health, and track, report, and analyze organic website analytics to inform strategy
Evangelize the importance of SEO throughout the organization and stay current with the latest SEO trends, algorithm updates, Core Web Vitals, mobile usability standards, and AI/GEO developments
Qualification
Required
2+ years of Search Engine Optimization (SEO) experience, preferably in multi-brand environments
BS/BA degree in Marketing, Communications, Business, or related field
Technical SEO knowledge with strong analytical capabilities and data-driven decision-making skills
Experience working with popular SEO tools including Google Search Console, Screaming Frog, SEMrush, and WordPress
Familiarity with structured data implementation, specifically Schema.org JSON-LD markup
Experience with website analysis using Google Analytics and other analytics platforms, plus comfort with internal reporting tools
Demonstrated interest in AI applications for SEO and emerging search technologies like Generative Engine Optimization (GEO)
Proficiency in conducting comprehensive keyword research and competitive analysis to inform content strategy
Ability to help create, optimize, and publish SEO-focused content that balances user intent with technical best practices
Experience implementing and managing technical SEO elements including site architecture and structured data
Strong collaboration skills to work effectively across editorial, development, and marketing teams
Data analysis capabilities to track performance metrics, identify trends, and make strategic recommendations
Self-motivated learner who stays current with evolving search algorithms and AI-driven search experiences
Benefits
Free premium medical, dental, life and vision insurance
Generous 401(k) match
Aya also offers other benefits to those that are eligible and where required by applicable law, including reimbursements and discretionary bonuses
Aya provides paid sick leave in accordance with all applicable state, federal, and local laws. Aya’s general sick leave policy is that employees accrue one hour of paid sick leave for every 30 hours worked. However, to the extent any provisions of the statement above conflict with any applicable paid sick leave laws, the applicable paid sick leave laws are controlling
Celebrations! We hit our goals and reward ourselves.
Company-sponsored virtual events, happy hours and team-building activities are always on the horizon — plus, you get a special treat on your birthday!
Unlimited DTO — we believe in time off!
Virtual yoga, meditation or boot camp classes offered daily
Company
Aya Healthcare
Aya Healthcare is a provider of workforce optimization solutions for healthcare.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Alan Braynin
CEO
Melanie Henderson
Chief Financial Officer
Recent News
2025-12-09
2025-12-09
Company data provided by crunchbase