Lettuce Entertain You Restaurants · 4 days ago
Divisional Paid Media Marketing Manager
Chicago, IL
Full-time
Onsite
Mid Level
$65K/yr - $90K/yr
3+ years expLettuce Entertain You Restaurants is looking for a Divisional Paid Media Marketing Manager to oversee paid ad campaigns across various restaurants and events. The role involves managing campaign planning, execution, and performance analysis while collaborating with marketing teams to optimize media strategies.
HospitalityRestaurants
Responsibilities
Manage all stages of paid ad campaigns for individual and/or multiple restaurants, brands, festivals and events, including planning, copywriting as needed, implementation, execution, reporting and analysis on multiple channels for assigned restaurants, brands festivals, events, programs and promotions
Create, monitor and optimize paid media initiatives
Track performance of ad campaigns including integrating with Google Analytics, building trackable and functional tracking codes such as UTMs and setting appropriate KPIs
Implement A/B creative or targeting tests to maximize paid media efficacy moving for future application
Effectively use data and analyze metrics to define clear KPIs, measure ad campaign efficacy, and optimize creative and media spend for maximum ROAS
Partner with corporate, restaurant, divisional and festival marketing teams to manage digital marketing agencies
Partner with teams on developing and maintaining paid ad strategies and employing best practices
Execute general brand management and community engagement on social channels
Model and promote teamwork across all teams
Use tact and good judgment when dealing with challenges pertaining to guests, vendors and employees, and respond with patience and courtesy
Work a variety of days and shifts (including early mornings, late nights and weekends) at multiple sites with or without overnight travel, as needed
Ability to occasionally retrieve and distribute files or office supplies weighing up to 10 pounds
3 years of paid ad campaign management experience
Experienced with with creating, tracking and optimizing paid media initiatives
Skilled in using data and analyzing metrics to define KPIs and assess campaign efficacy
Qualification
Required
3 years of marketing manager experience specifically how to set up campaigns on Meta and Google Search/Performance Max
3 years of paid ad campaign management experience
Experienced with creating, tracking and optimizing paid media initiatives
Skilled in using data and analyzing metrics to define KPIs and assess campaign efficacy
Preferred
Preferred experience setting up campaigns on Opentable, Doordash and UberEats
Benefits
Competitive Salary
Paid Time Off - including Paid Holidays, Personal Days & Vacation
401(k)
Blue Cross Blue Shield Medical Insurance
Dental & Vision Insurance
Life, Accident Protection & Critical Illness Insurance
Domestic Partner Benefits
Restaurant Discounts
Employee Assistance Program - focusing on a commitment to mental health & wellness
Company
Lettuce Entertain You Restaurants
What has made Lettuce Entertain You a nationally-recognized restaurant company? It’s simple: we hire people with creativity, passion and the drive to be the best.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Kevin Brown
CEO
Carrol Symank
Executive Partner - Vice President of Risk Operations
Recent News
Chicago Tribune
2025-08-13
Crain's Chicago Business
2024-04-08
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