National Alliance for Care at Home · 1 day ago
Vice President Membership Development
Alexandria, VA
Full-time
Hybrid
Director/Executive
$150K/yr - $165K/yr
10+ years expThe National Alliance for Care at Home is seeking a Vice President of Membership Development to lead aggressive membership growth while advancing their mission to improve the lives of those who receive care at home. The role focuses on driving net-new member acquisition, dues revenue growth, and fostering executive-level relationships across the care at home industry.
ConsultingHealth CareHospital
Responsibilities
Develop and lead a national, data-informed membership growth strategy that expands reach, deepens impact, and drives sustainable revenue
Translate market insight and member needs into clear, actionable strategies that guide annual planning and long-term growth
Take full ownership of new member and dues revenue, providing transparent forecasting and meaningful performance insights to executive leadership and the board
Champion proactive, relationship-driven prospecting efforts, particularly with priority segments and large, complex organizations, to grow enterprise membership
Build a culture of disciplined, high-integrity sales execution, supported by clear pipelines, reliable forecasting, and strong CRM practices
Partner closely with the Membership team to strengthen onboarding, engagement, and renewal efforts that reduce churn and increase long-term member value
Connect member engagement opportunities; events, education, committees, and thought leadership, to clear renewal and growth pathways that demonstrate return on investment
Collaborate across Marketing, Membership Operations, Events, Education, Finance, and Advocacy to deliver integrated campaigns and compelling enterprise offerings
Translate policy and advocacy successes into clear, tangible value propositions that resonate with current and prospective members
Serve as a visible, trusted ambassador for the organization, building relationships, leading executive-level conversations, and representing the association at key industry events
Other responsibilities as needed
Qualification
Required
Bachelor's degree in business, marketing, healthcare administration or related field or relevant work experience + High School diploma. MBA preferred
10+ years in membership sales/business development with progressive leadership responsibility and a proven track record in B2B enterprise sales
Association or healthcare sector business development/sales experience
Expertise in pipeline design, forecasting, conversion optimization, and executive deal management
Strong financial acumen and data analysis skills, including the ability to interpret trends, dashboard fluency, evaluating ROI, and inform forecasting and pipeline decisions
Hands-on experience with CRM/AMS (e.g., iMIS, Impexium/reMembers, Salesforce)
Familiarity with the care at home industry (home health, hospice, home care, Medicaid HCBS), healthcare economics, regulatory and payer environments (e.g., CMS payment policies, quality programs)
Executive presence; superb written and verbal skills; negotiation strength and board-facing presentation capability
Strategic planning, territory/segment prioritization, and value-based selling in complex B2B environments
Ability to present and influence decision-makers. Demonstrable ability to drive the sales process from planning to closing
Preferred
A hunter mindset: proactive, independent, and relentless in the pursuit of growth
Deep passion for improving the lives of seniors through better access to care
Extensive leadership experience in membership, sales, or business development
Proven history of exceeding targets in a fast-paced, ever-changing environment
Benefits
Medical, dental and vision coverage
Life insurance
Short-and long-term disability plans
Retirement
Tuition reimbursement
EAP
Generous leave and more!
Company
National Alliance for Care at Home
The National Alliance for Care at Home (the Alliance) is the leading authority in transforming care in the home.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Christopher Arnold
Chief Financial Officer
Ben Marcantonio
Chief Operating Officer
Company data provided by crunchbase