Advancement Project · 4 days ago
Deputy Director for Communications
Washington, DC
Full-time
Onsite
Director/Executive
$113K/yr - $137K/yr
6+ years expAdvancement Project is a national organization dedicated to racial justice and building local power in communities of color. They are seeking a Deputy Director of Communications to lead their digital communications strategy, strengthen brand presence, and expand reach through various digital initiatives.
ConsultingLegalNon Profit
Responsibilities
Elevate Advancement Project staff, organizational principals, and grassroots partners as thought leaders through strategic positioning, content development, speaking opportunity cultivation, and digital platform building
Set strategic direction for social media and digital platforms in collaboration with the Senior Digital Strategist, who handles day-to-day content creation and posting
Develop digital campaign strategies that align with organizational priorities, overseeing the Senior Digital Strategist's execution and ensuring campaigns achieve measurable impact
Build out Advancement Project's email communications program, including strategy development, content creation, list management, audience segmentation, and performance optimization across advocacy emails, campaign updates, and donor communications
Develop and implement influencer and content creation strategies that expand organizational reach and impact, including identifying and building relationships with external social media influencers, content creators, and digital voices aligned with racial justice values
Analyze digital metrics and audience insights across all platforms to inform strategy, demonstrate impact, and continuously improve engagement and reach
Stay current on digital trends, platform changes, and emerging technologies to position Advancement Project at the forefront of digital advocacy communications
Oversee Advancement Project's brand identity and positioning, ensuring consistent visual and verbal expression across all communications materials and touchpoints
Develop and maintain brand guidelines, templates, and resources that enable staff and partners to represent the organization effectively
Work closely with program teams to position Advancement Project's legal expertise, grassroots partnerships, and policy impact in ways that build organizational credibility and influence
Create compelling narratives and messaging frameworks that translate complex racial justice issues for diverse audiences
Collaborate with the Managing Director of Communications to evolve brand strategy in response to organizational growth and changing landscape
Cultivate and manage relationships with media contacts to secure coverage that amplifies our work, with particular focus on digital and online media outlets
Pitch stories, opinion editorials, and experts to media, coordinating with program staff and organizational principals on interview preparation and messaging
Develop relationships with audience editors
Build partnerships with aligned organizations, coalitions, and networks to coordinate communications efforts and expand collective reach
Serve as a communications liaison to grassroots partners, providing guidance and support on joint campaigns and messaging as needed
Directly supervise the Senior Digital Strategist, providing strategic direction, coaching, professional development, and performance management
Set priorities and provide guidance on digital content strategy, social media campaigns, website updates, and digital best practices
Build digital communications capacity across the organization through training, templates, systems, and accessible resources
Manage relationships with external vendors, agencies, and consultants supporting digital work, including email platforms, design services, and website management
Contribute to communications team planning, budget management, and strategic development
Support the development and implementation of crisis communications and rapid response protocols
Participate in recruitment activities for the communications team as needed
Other related duties, as assigned
Qualification
Required
Strong racial justice analysis and commitment to power building in communities of color
Excellent writing skills with the ability to craft compelling content for different digital formats, audiences, and purposes, particularly email and thought leadership content
Strategic understanding of social media platforms and digital content strategy, with experience working with influencers, content creators, and community members to create content including social media and email campaigns
Experience with brand development and management, including creating and enforcing brand guidelines and ensuring consistency across platforms
Strategic understanding of media relations, including pitching stories, opinion editorial placement, coordinating interviews, and building media relationships, with particular focus on digital and online outlets
Proficiency with digital tools and platforms such as email marketing systems (e.g., EveryAction, Raiser's Edge/Blackbaud), social media management tools, analytics platforms, and content management systems
Strong analytical skills with ability to interpret data, identify trends, and translate insights into actionable strategies and measurable improvements
Ability to manage multiple projects and priorities simultaneously in a fast-paced environment while maintaining high attention to detail
At least three years of experience managing staff and developing team members
Strong interpersonal and collaborative skills with ability to work across teams and with diverse stakeholders, including grassroots partners
Proactive problem-solver who can work independently and make sound decisions with minimal supervision while knowing when to escalate issues
Understanding of 501(c)(3) and 501(c)(4) compliance requirements for communications
At least 6 years of relevant experience in a similar position and/or performing similar tasks
Bachelor's Degree required
At least three years' experience managing people
Must demonstrate a commitment to racial justice
Preferred
Preference for Spanish fluency
Experience working in advocacy, nonprofit, or social justice communications preferred
The ability to travel occasionally for organizational events, partner meetings, and conferences
The ability to work evenings and weekends when needed for rapid response or campaign launches
Company
Advancement Project
Advancement Project is a civil rights organization that advocates for voting rights, policing, discrimination, and immigration justice.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Giovanni Cozzarelli
Chief Financial Officer
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