Crown Equipment Corporation · 1 day ago
Content Specialist Marketing
New Bremen, OH
Full-time
Onsite
Senior Level
5+ years expCrown Equipment Corporation is one of the world's largest lift truck manufacturers, and they are seeking a Content Specialist Marketing to develop and manage marketing content across various platforms. The role involves collaborating with internal teams and external media to enhance the company’s content strategy and optimize search performance.
Industrial
No H1B
Hiring Manager
Jacquelyn McCaster
Responsibilities
Develop, write, edit, and repurpose content to create search optimized content for virtually any marketing project including domestic and international brochures, customer case studies, product collateral, byline articles, crown.com, branch web sites, Partner extranet, i1 intranet, email campaigns, and various other marketing and media relations projects
Work cross-functionally with Marketing Project Specialists, and diverse internal and external teams in the content development process
Collaborate with teams to determine copy direction of marketing and advertising programs
In conjunction with other content development personnel, develop and utilize a content management database to efficiently generate content with consistent voice and tone
Develop and manage working relationships with various media and agencies the Company utilizes in deploying its content and media strategy
Collaborate with the Marketing digital team on search engine optimization (SEO) initiatives, implementing keyword and content strategies to enhance organic search performance
Provide product and Company information to trade publications editors and writers
Manage Company’s editorial and news release calendars
Coordinate media interviews with Company spokespersons and subject matter experts
Manage Company’s online newsroom and provide backup support for maintenance of Company blog
Proofread and edit content produced by the Marketing Departments, including collateral, publications, letters, web copy and various product marketing projects
Create content for and manage company Blog, creating an annual content calendar to support the posting schedule
Monitor performance to determine engagement level by topic and inform future content development strategy
Provide recommendations for integration of blog content with crown.com and other marketing campaigns and programs
Qualification
Required
Bachelor's degree in Communications, Writing, or Journalism, along with at least 5 years of related experience, is required
Non-degree considered if 12+ years of related experience along with a high school diploma or GED
Occasional travel (0-5%)
Good verbal and written communication skills
Knowledge of Associated Press Style (AP)
Good writing skills with the ability to write to diverse audiences and communicate concisely on technical as well as promotional subject matter
Understand interactive marketing, paid and organic search and search engine marketing
Direct personal contact with internal and external sources, including marketing and media agencies
Ability to lead defined initiatives and report on progress and outcomes
Benefits
Health/Dental/Vision/Prescription Drug Plan
Flexible Benefits Plan
401K Retirement Savings Plan
Life and Disability Benefits
Paid Parental Leave
Paid Holidays
Paid Vacation
Tuition Reimbursement
Company
Crown Equipment Corporation
Crown is one of the world’s largest material handling companies.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Sara Corona
Vice President and Chief Compliance Officer
Recent News
bloomberglaw.com
2025-08-23
Company data provided by crunchbase