Hearst Newspapers · 18 hours ago
Director, Lifecycle Operations
320 West 57th Street, New York, NY, 10019, US
Full-time
Hybrid
Director/Executive
$130K/yr - $150K/yr
8+ years expHearst Newspapers is a major media company that publishes a wide range of iconic brands, engaging nearly 130 million readers each month. The Director of Lifecycle Operations will lead the email and lifecycle marketing programs, ensuring timely and targeted communications while driving audience engagement and revenue growth. This role involves mentoring a team, optimizing processes, and leveraging technology to enhance marketing effectiveness.
AdvertisingJournalismMarketingNewsSocial Media
Responsibilities
Lead and mentor a team of specialists executing campaigns across email, SMS, and other owned channels
Define and implement scalable processes that drive efficiency, accuracy, and speed to market
Drive continuous improvement in workflows, templates, and governance models within our ESP (Sailthru)
Partner cross-functionally to design and deploy automated customer journeys for acquisition, onboarding, retention, and re-engagement
Leverage AI, machine learning, and automation to enhance segmentation, targeting, and personalization
Collaborate with Data, Product, and Engineering to support advanced data strategies and platform innovation
Evaluate and implement new martech tools to improve campaign orchestration and performance
Establish operational visibility through calendars, SLAs, and performance dashboards
Qualification
Required
8+ years in lifecycle marketing, CRM, or marketing operations, including 3+ years managing teams
Proven experience scaling lifecycle programs across email, SMS, and other owned channels
Deep familiarity with ESPs (Sailthru a plus), automation workflows, and data-driven marketing
Expertise in designing processes, testing frameworks, and applying technology to drive operational efficiency
Strong analytical and project management skills, with a detail-oriented mindset
Passion for building systems that enhance both team performance and customer experience
Hybrid role based in NYC; in-office presence required 4 days per week
Benefits
Medical, dental, and vision insurance from Day 1
401(k) plan with a generous company match
Company
Hearst Newspapers
Hearst Newspapers is the division in charge of Hearst's newspapers, local digital marketing service businesses, and directories.
Founded in 1887New York, New York, USA
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Carson S.
HR Business Partner
Laura Wilson
Director Major Account Partnerships
Recent News
2025-11-20
2025-05-23
2025-04-13
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