Hearst Magazines · 17 hours ago
Manager, Audience Growth
320 West 57th Street, New York, NY, 10019, US
Full-time
Hybrid
Mid, Senior Level
$88K/yr - $106K/yr
5+ years expHearst Magazines is a global media company with a portfolio of over 30 iconic brands. They are seeking an Audience Growth Manager to lead initiatives aimed at accelerating first-party data growth and enhancing audience engagement across various platforms.
Media and EntertainmentPublishing
Responsibilities
Develop and execute data-informed strategies to grow first-party audiences across email and SMS
Drive paid media efforts in collaboration with Growth Marketing to increase reach and lifetime value
Identify and prioritize opportunities to expand and retain high-value audiences aligned with subscription, commerce, and advertising goals
Collaborate with Lifecycle, Newsletter, Editorial, and Product teams to optimize user journeys and conversion paths
Enhance on-site lead generation tools and placements to maximize registration and engagement
Own reporting and dashboards to track acquisition, engagement, and conversion performance
Lead A/B testing and experimentation to improve funnel performance and channel effectiveness
Bring new ideas to the table, test them rapidly, and formalize successful strategies into scalable best practices
Qualification
Required
5+ years of experience in audience development, growth marketing, CRM, or digital marketing
Demonstrated success growing first-party data through registration and email acquisition
Skilled in analytics tools and campaign reporting (e.g., Google Analytics, Looker, Sailthru)
Strong communication skills and ability to translate data into clear, actionable insights
Highly analytical, creative, and collaborative with a test-and-learn mindset
Hybrid role based in NYC; in-office presence required 4 days per week
Preferred
Understanding of paid media strategy and lifecycle marketing a plus
Benefits
Medical, dental, and vision insurance from Day 1
401(k) plan with a generous company match
Company
Hearst Magazines
Hearst Magazines is a Media Production house.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Sherri Chambers
Chief Marketing Officer
Recent News
2025-09-23
2025-08-29
Company data provided by crunchbase