IQVIA · 16 hours ago
Associated Director, Marketing Content
Wayne, PA
Full-time
Onsite
Director/Executive
$88K/yr - $244K/yr
7+ years expIQVIA is a leading global provider of clinical research services and healthcare intelligence. They are seeking an experienced Associate Director, Marketing Content to lead content strategy and execution, driving awareness and demand through compelling, data-driven content that aligns with business goals.
AnalyticsHealth CareLife Science
Responsibilities
Define and execute a content strategy that builds awareness and demand for IQVIA Digital solutions
Showcase data and platform capabilities through insights, surveys, and thought leadership
Collaborate with Growth and Product Marketing to align content with growth goals and sales enablement
Oversee content creation, editing, optimization, and publishing across channels (social, email, blogs, third-party)
Monitor performance and optimize based on data-driven insights
Maintain consistent messaging across all channels and assets
Develop and evolve brand messaging frameworks in collaboration with Leadership and Commercial Strategy teams
Lead approval of brand assets and deliver internal brand training as needed
Manage internal and external resources for content creation and promotion
Mentor team members and foster a collaborative, innovative environment
Partner with Marketing, Product, Sales, and Commercial Strategy to align efforts with organizational goals
Establish a media relationship strategy and manage media relations vendor
Work with stakeholders to create relevant storylines to pitch to media outlets
Identify co-marketing opportunities with partners and develop joint thought leadership assets
Qualification
Required
To be eligible for this position, you must reside in the same country where the job is located
Bachelor's degree in marketing, communications, or related field
7-10+ years of relevant marketing experience from within the healthcare, life sciences, life sciences technology, and/or media industries
Proven expertise in content strategy and brand messaging
Strong leadership skills with excellent written and verbal communication skills
Location: U.S. Remote
Benefits
Incentive plans
Bonuses
Health and welfare and/or other benefits
Company
IQVIA
IQVIA provides analytics, compliance, and management solutions to the life sciences industry.
10001+ employees
H1B Sponsorship
IQVIA has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (167)
2024 (294)
2023 (261)
2022 (229)
2021 (208)
2020 (180)
Funding
Current Stage
Public CompanyTotal Funding
$3.5B2025-06-02Post Ipo Debt· $2B
2023-11-14Post Ipo Debt· $500M
2023-05-18Post Ipo Debt· $1B
Leadership Team
Chris Colapietro
Vice President, Customer Engagement
Jonathan Morris
VP & GM US Healthcare
Recent News
Sabin Vaccine Institute
2025-12-04
Company data provided by crunchbase