Universal Beauty Products Inc. · 12 hours ago
Digital Marketing Analyst
Glendale Heights, IL
Full-time
Onsite
Entry, Mid Level
$50K/yr - $65K/yr
2+ years expUniversal Beauty Products, Inc. is dedicated to producing high-quality products in the beauty and personal care industry. They are seeking a highly motivated Digital Marketing Analyst to analyze, execute, and optimize digital marketing initiatives to drive brand awareness and conversion.
Consumer GoodsE-CommerceHealth CareManufacturingRetail
Responsibilities
Plan, launch, manage, and optimize paid digital campaigns across platforms including Meta (Facebook/Instagram), TikTok, Pinterest, YouTube, Google Ads, and other relevant channels to support full-funnel initiatives focused on traffic growth, conversions, and ROAS
Implement and maintain UTM tracking, tagging, and analytics setups to ensure accurate campaign attribution, measurement, and reporting
Conduct A/B testing on audiences, messaging variations, placements, and formats to continuously improve campaign performance and efficiency
Support SEO initiatives by monitoring keyword performance, organic traffic trends, and on-site engagement metrics
Assist with email marketing analytics, including list segmentation performance, campaign reporting, and optimization insights
Stay informed on platform updates, algorithm changes, and emerging digital marketing best practices relevant to the CPG space
Collect, analyze, and interpret digital marketing performance metrics such as impressions, CTR, engagement, conversion rate, CAC, sales, and ROAS
Develop, maintain, and automate dashboards and recurring reports for ongoing campaign and channel analysis
Analyze paid digital advertising results to evaluate effectiveness and alignment with brand and business goals, translating findings into actionable insights and optimization recommendations
Monitor consumer behavior trends, competitive activity, and digital performance benchmarks to inform marketing strategy
Provide regular reporting and insights to marketing leadership to support data-driven decision making, forecast performance trends, and identify growth opportunities across digital channels
Perform other duties as requested by management
Qualification
Required
Bachelor's degree in Marketing, Business, Data Analytics, Communications, or a related field
2+ years of experience in digital marketing analytics, paid media, or performance marketing (CPG experience preferred)
Hands-on experience with paid digital platforms such as Meta, TikTok, Google Ads, and similar channels
Strong experience with analytics and reporting tools including Google Analytics, Meta Ads Manager, and other dashboarding tools
Advanced Excel and/or Google Sheets skills with the ability to analyze large data sets
Strong analytical, problem-solving, and critical-thinking skills
Excellent written and verbal communication skills with the ability to present data clearly to non-technical stakeholders
Detail-oriented with the ability to manage multiple projects, deadlines, and reporting needs
Experience working cross-functionally with marketing, brand, and external partners
Benefits
Competitive pay
Benefits
Company
Universal Beauty Products Inc.
Universal Beauty Products is a consumer goods company manufacturing health and personal care products.
201-500 employees
H1B Sponsorship
Universal Beauty Products Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (1)
Funding
Current Stage
Growth StageRecent News
Company data provided by crunchbase