Digitas North America · 1 day ago
Planner, Paid Social
San Francisco, CA
Full-time
Hybrid
Mid Level
$61K/yr - $94K/yr
3+ years expDigitas North America is a Networked Experience Agency focused on creating magnetic experiences through data and technology. They are seeking a Media Planner for Paid Social to manage clients' paid social activities, plan and implement data-driven campaigns, and collaborate with cross-functional teams to optimize advertising strategies.
Marketing & Advertising
Responsibilities
Serve as a member of the cross-functional client team to understand goals and translate them into a paid social media strategy across all platforms and devices
Partner with Media Planning, Social Strategy, and Strategy & Analytics groups to understand the role of paid social within the larger paid media campaign, as well as the organic social strategy
Flawlessly run paid media in API partner platforms and directly in social platforms. Responsible for campaign setup, trafficking, ongoing optimization, and reporting that meets and exceeds client goals
Stay up to date on new ad products and technology advancements, understanding how to translate them to deliver on business goals and how they work with your media plan
Demonstrate deep knowledge of the capabilities of API partners and be able to test and apply them to client/campaign objectives. Foster strong relationships with current platform partners to help influence product roadmaps based on specific client needs
Partner with Strategy & Analytics team to use real-time data, testing, and campaign learnings to effectively optimize and manage campaigns. Collect insights to share back with internal and client teams
Leverage planning and forecasting tools within platforms to inform budgets, bid strategies, and target audiences
Produce clear communication for internal teams and directly to clients regarding campaign performance, recommendations and expected deliverables
Work flexible hours to adapt to the real-time nature of the social space. Be available 'on call' during non-business hours for posting and optimizing as needed
Participate in the training of junior team members as needed
Qualification
Required
Superior collaboration and teamwork skills; experience working with cross-functional teams
Effective at project management and ability to re-prioritize while operating within a fast paced environment, while maintaining attention to detail
Intermediate to advanced skills in Excel
Excellent verbal and written communication skills
The ability to think on your feet, present to clients, and talk knowledgeably about the role of social media
Understanding of fundamental media metrics and calculations (CTR, CPC, CPM, CPA)
Positive attitude and able to work independently, as well as part of a team
Bachelor's Degree Required
Preferred
3+ years of experience in media or ad operations preferred
1+ years of hands-on experience working in self-service capacity within social platforms. Ideally, candidate will have experience working in Facebook/Instagram, TikTok, Pinterest, Reddit and Snapchat
Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Digitas North America
Digitas North America is the Connected Marketing Agency that provides digital media, and creative development.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Megan Jones
Chief Media Officer
Recent News
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