Linda Werner & Associates, Inc · 19 hours ago
GTM Consumer Product Marketing Manager V
New York
Full-time
Onsite
Senior Level, Lead/Staff
10+ years explindawernerassociates is seeking a Consumer Product Marketing Manager to lead product marketing initiatives for global payments products across key international markets. The role involves shaping product strategies, developing go-to-market plans, and collaborating with cross-functional teams to drive product awareness and engagement.
Education
Responsibilities
Shape product and go‑to‑market strategies by leveraging data, insights, and research in partnership with Analytics, Research, and Data Science teams to deepen audience understanding and deliver meaningful user value
Identify emerging trends and user needs across categories such as social media, virtual reality, artificial intelligence, and private messaging to inform product opportunities and strategic direction
Develop differentiated positioning and compelling narratives that clearly communicate product value and resonate with consumers, media, and policy stakeholders
Build and execute comprehensive go‑to‑market strategies in collaboration with Communications, Brand, Policy, and Legal teams, including defining goals, success metrics, and content requirements
Lead product announcements and launch strategies, partnering closely with senior leaders to navigate ambiguity, assess risks, and ensure successful execution
Collaborate with Brand and Growth teams to develop full‑funnel marketing and advertising plans that drive awareness, adoption, and sustained engagement
Qualification
Required
Bachelor's degree required
10+ years of experience in Marketing, Management Consulting, Product Strategy, or a related function involving close partnership with product and engineering teams
Proven experience leading large‑scale consumer go‑to‑market strategies across diverse audiences and launching both free and paid consumer products
Demonstrated ability to develop, execute, and measure analytically rigorous full‑funnel marketing campaigns
Experience collaborating with cross‑functional partners such as Brand, Communications, Policy, and Legal teams at all levels of the organization
Strong presentation, facilitation, and decision‑driving skills with executive and cross‑functional stakeholders
Project management experience in fast‑paced environments, with the ability to assess challenges, exercise sound judgment, and drive solutions
Benefits
Dental insurance
Health insurance
Health savings account
Life insurance
Paid time off
Retirement plan
Vision insurance
Company
Linda Werner & Associates, Inc
Linda Werner & Associates is a writing and editing company offering placement services for writers and editors.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase