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Confidential · 19 hours ago

Senior Media Buyer

Los Angeles County, CA

Full-time

Hybrid

Mid, Senior Level

$90K/yr - $100K/yr

3+ years exp

Confidential company is seeking an experienced Media Buyer with a strong foundation in Direct Response Television (DRTV) and Performance Media buying. The role involves developing and executing media strategies, negotiating rates, and analyzing media performance to drive measurable results.

Marketing & Advertising

Responsibilities

Buy and manage media across national cable, unwired networks, and local broadcast stations, with an emphasis on response-driven performance

Negotiate rates, added value, and integrations to maximize efficiency (CPI, CPS, CPBL, and Cost/TBIL metrics)

Analyze post-buy performance and collaborate with analytics and planning teams to optimize placements and creative rotations

Work closely with Account Services and Planning to align buys with client goals, test plans, and campaign KPIs

Utilize proprietary and third-party tools (AccuTrak™, Nielsen, Comscore) to evaluate media performance and audience trends

Identify new media opportunities across linear, OTT/CTV, streaming, and specialty networks

Maintain strong vendor relationships to secure premium inventory and value-added opportunities

Manage budgets, flighting, and reconciliation with Finance and Traffic departments

Stay current on market trends, rate fluctuations, and competitive activity to inform buying strategies

Qualification

Direct Response TelevisionPerformance Media buyingMedia planning softwareData analysisNegotiation skillsExcel proficiencyOTT/CTVBachelor’s degreeCommunication skillsOrganizational skills

Required

3+ years of experience buying Direct Response TV or Performance Media (agency experience strongly preferred)

Proven ability to analyze media results and optimize based on performance data

Strong negotiation, communication, and organizational skills

Proficiency in Excel and media planning/buying software

Preferred

Understanding of OTT/CTV buying and emerging performance-based video platforms is a plus

Bachelor's degree in Marketing, Advertising, Communications, or related field preferred

Company

Confidential

Silicon Valley, California US, US

51-200 employees

Funding

Current Stage

Growth Stage

Leadership Team

Roshan Syed

Global Talent Partner

Company data provided by crunchbase