Hamilton Porter · 1 day ago
Media Strategy, Associate Director
Hamilton Porter is seeking an Associate Director of Media Strategy to strategically collaborate and lead key client conversations. This role involves managing a team, developing innovative media strategies, and ensuring operational excellence to maximize brand visibility and ROI.
Responsibilities
Directly manage and mentor a team of specialists across platform strategy, execution, and creative/experience planning
Guide teams in aligning platform capabilities, creative strategy, and journey mapping to overall brand and business goals
Set clear expectations, provide strategic feedback, and foster professional growth
Ensure quality control across deliverables while empowering teams to take ownership
Stay ahead of industry trends, media technologies, and evolving best practices—particularly within healthcare and regulated categories
Identify opportunities to pilot new platforms, formats, or targeting approaches
Contribute to agency thought leadership, process improvement, and scalable strategy frameworks
Own strategic interpretation of performance, translating analytics outputs into clear insights and media recommendations
Partner with the analytics team to align on measurement approach, KPIs, and learning priorities
Lead optimization decisions by identifying where to invest, scale, test, or pull back based on performance trends
Deliver client-ready performance narratives, clearly articulating what happened, why it happened, and what to do next
Ensure insights inform future planning and continuous improvement across channels
Qualification
Required
Bachelor's degree in Marketing, Advertising, Communications, or a related field (advanced degree or certifications a plus)
7–10+ years of experience in media strategy, planning, or buying within an agency or brand environment
Proven experience leading integrated, multi-channel media programs across digital, social, programmatic, search, and video
Prior people-management experience with the ability to mentor and develop talent
Strong familiarity with programmatic, search, tagging, and media technology ecosystems
Experience leveraging analytics and planning tools such as Nielsen, comScore, Google Analytics, Adobe Analytics, or equivalent platforms
Exceptional analytical skills with the ability to synthesize data into actionable insights and make data-driven decisions to optimize media plans and campaign performance
Strong executive communication and presentation skills
Ability to manage multiple priorities, stakeholders, and deadlines in a fast-paced environment
Strategic thinker with a collaborative mindset and a passion for innovation
Detail-oriented with strong organizational skills and the ability to prioritize tasks and manage time effectively
Collaborative team player with a proactive attitude and a passion for innovation and continuous learning in the media landscape