Unlock Health · 3 days ago
Performance Marketing Strategist
Nashville, TN
Full-time
Onsite
Senior Level
5+ years expUnlock Health is a full-service marketing communication agency focused on healthcare, seeking a Performance Marketing Strategist. In this role, you will collaborate with various teams to develop strategic marketing initiatives, provide budget recommendations, and support clients with data-driven insights and campaign optimizations.
AdvertisingConsultingHealth CareInformation ServicesMarketing
Responsibilities
Collaborate with VP and Senior Director of Performance Marketing on new business opportunities, renewals and upsells
Respond to requests for strategy and budget recommendations for new business – inclusive of providing budget recommendations and estimated performance outcomes based on benchmark, historical data and planning tools
Help to maintain and update the library of training materials and resources
Focus on strategic implementation of platform and product
Work collaboratively with Senior Director of Performance Marketing and Director of Tracking and Analytics to support all teams within the LOB
Collaborate with stakeholders across the organization on large-scale strategic planning initiatives for clients that are complex, multi-faceted or more layered as needed
Coordinate budget recommendations from your team for new and existing clients as requested from the Sales and Client Services team and work collaboratively with client teams as needed, jumping in to complete budget recommendations as necessary
Assist with RFPs from a Performance Marketing client strategy perspective
Pull data as needed or work with data teams to gather information for RFPs as needed
Ensure the company continues to follow industry best practice as it relates to rules, guidelines, and policies regarding sensitive, healthcare related information from digital strategy perspective
Support Campaign Managers/Sales/Client Leads with ad hoc strategy & support, campaign optimizations, inquiries, etc. as needed in tandem with other resources
Support Campaign Managers/Sales/Client Leads on select client calls from a strategy/backup perspective as needed, in tandem with other resources
Dig into & research digital strategy trends as needed for the company
Look into platform changes, updates, product features and trends
Vendor Liaison: Be the main POC to our new vendor contacts as it relates to operational and functional implementation of Unlocks digital strategy with the platform. Meet with vendors as needed
Qualification
Required
Experience with Google Ads, Meta, LinkedIn, DSPs, DMPs, and other paid media platforms
Experience with forecasting and investment planning for paid digital strategy including SEM, Social and programmatic
Bachelor's degree or equivalent experience required
5-8 years experience in digital marketing on paid platforms - healthcare experience is a plus
Demonstrated knowledge of media planning
Preferred
Experience in Workfront or similar work management platforms
Experience in optimizing for SEO as part of a larger digital strategy
Solid knowledge of working in Microsoft suite
Experience in Healthcare Marketing
Experience cross collaborating with creative and web design teams
Benefits
Health, Dental and Vision benefit packages to fit all types of lifestyle
Life, Short and Long Term Disability Insurance paid 100% by the company
FSA / HSA Options
401(K) with a generous company match program
Flexible Paid Time Off (aka- unlimited)
Paid Parental Leave
Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
Employee Referral Program
Company
Unlock Health
Unlock Health is a technology and services platform that connects managed care and marketing to help healthcare organizations.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2023-04-21Acquired
Leadership Team
Brandon Edwards
Chief Executive Officer
John Wagner
VP of Managed Care
Recent News
2026-01-15
2025-12-18
2025-12-02
Company data provided by crunchbase