MVP Health Care · 1 day ago
Leader, Channel Marketing & Communications
Tarrytown, NY
Full-time
Onsite
Mid, Senior Level
$94K/yr - $125K/yr
7+ years expMVP Health Care is dedicated to creating a healthier future for everyone through innovation and community service. The Leader, Channel Marketing & Communications will manage marketing and communication strategies across key stakeholder groups to support customer acquisition and retention goals, while ensuring alignment with overall business objectives.
Health CareHealth InsuranceInsuranceMedicalNon Profit
Responsibilities
Create and implement channel-specific marketing strategies to drive product adoption, sales, and support retention efforts aligned to MVP corporate goals
Coordinate marketing campaigns with internal teams and external partners, including external marketing agency, as needed
Develop communication plans to ensure consistent messaging across key stakeholders: broker, employer group, and member. Manage communications team members; provide regulatory mailing oversight and compliance leadership
Provide marketing support, tools, and training to channel partners
Monitor competitor channel activity and trends to refine strategies
Work closely with Sales, Product, and Product Marketing teams to align efforts
Organize key events (broker summit, broker breakfasts, client appreciation events, etc.) and webinars to strengthen engagement
Responsible for budget development, allocation, and tracking
Qualification
Required
Bachelors' degree in Marketing, Communications, Business, or a related field
7-10 years in corporate communications and/or marketing experience
At least five years in supervisor or management capacity
Excellent communication and relationship-building skills
Responsible for the implementation of communication and brand standards
A strong understanding of marketing and branding principles
Hands-on, collaborative, flexible, and motivated with the ability to successfully execute multiple projects and manage priorities
Strong leadership and ability to work autonomously
Ability to work effectively in a deadline-driven environment and to lead multiple projects that engage internal and external resources to execute
Preferred
Experience in the Health Insurance Industry
Benefits
Growth opportunities to uplevel your career
A people-centric culture embracing and celebrating diverse perspectives, backgrounds, and experiences within our team
Competitive compensation and comprehensive benefits focused on well-being
An opportunity to shape the future of health care by joining a team recognized as a Best Place to Work For in the NY Capital District, one of the Best Companies to Work For in New York, and an Inclusive Workplace
Company
MVP Health Care
MVP Health Care is a health care insurance provider for individuals, families, and companies.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Amy Buckley Harlow
Chief Talent Officer
Daniel Cody
Director of Software Engineering - Customer 360 CRM
Recent News
2025-11-21
vermontbiz.com
2025-11-19
2025-11-19
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