Vari · 22 hours ago
Email Marketing Specialist
Coppell, TX
Full-time
Onsite
Entry, Mid Level
2+ years expVari is a company that provides flexible workspace solutions and has shipped products to over 120 countries. They are seeking a detail-oriented Email Marketing Specialist to plan, execute, and optimize email campaigns aimed at driving engagement and customer retention across B2C and B2B segments.
Furniture
Responsibilities
Co-develop and execute email marketing strategies aligned with business objectives and target audiences across eCommerce and B2B, including promotional, lifecycle, and transactional campaigns
Collaborate with internal stakeholders to develop email content, messaging, and campaign concepts that support broader marketing, sales, and revenue goals
Serve as the primary point of contact for our external email agency, partnering closely to oversee email builds, QA, and deployment
Define campaign requirements, timelines, and audience targeting criteria to ensure accurate and timely agency execution
Support audience segmentation strategy and validate targeting logic, ensuring relevance across consumer and business audiences
Manage and maintain ongoing automated journeys, ensuring content, logic, and requirements remain aligned with evolving eCommerce and B2B business needs
Monitor and analyze email campaign performance metrics, including open rates, click-through rates, conversion rates, and ROI; provide actionable insights and recommendations for continuous optimization
Support A/B testing strategies, applying insights to improve future campaigns
Partner closely with cross-functional teams, including Sales, to ensure email communications align with brand voice, messaging standards, and marketing objectives
Ensure all email campaigns comply with applicable legal regulations (e.g., CAN-SPAM, GDPR) and industry best practices to maintain strong deliverability and engagement
Qualification
Required
2+ years proven experience in email or lifecycle marketing, ideally within eCommerce environment; experience supporting B2B audiences is a plus
Proficiency with Salesforce Marketing Cloud or similar email marketing platforms
Strong understanding of email marketing best practices, including list management, segmentation, deliverability, and compliance
Experience collaborating cross-functionally with Creative teams and external agencies
Analytical mindset with the ability to interpret data, draw insights, and make data driven decisions
Familiarity with SQL concepts to review and validate segmentation logic
Ability to translate business goals into clear technical and creative requirements for both consumer and business-facing communications
Strong communication and collaboration skills, partnering with marketing leadership and business stakeholders to execute and report on email performance
Up-to-date knowledge of the latest email marketing trends, tools, and regulations
Benefits
State of the art On-site Gym, spa-like locker room, and Chair Massage Pod
Enhanced paternity / maternity / Adoption programs
401k and profit-sharing plan
Personal time off / Volunteer time off
Team building events on and off site
Mentoring and career development
Education reimbursement
Wellness program and insurance premium discounts
At-home work set-up
Company
Vari
VariDesk® is now Vari®.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Jason McCann
CEO
Craig Storey
Chief Financial Officer
Recent News
Dallas Innovates
2022-10-10
2022-05-18
2022-04-19
Company data provided by crunchbase