97th Floor · 1 day ago
Senior Advertising Manager
Lehi, UT
Full-time
Hybrid
Mid, Senior Level
4+ years exp97th Floor is dedicated to elevating people and brands through effective marketing strategies. The Senior Advertising Manager will own and execute advertising strategies for high-investment client accounts, manage significant ad budgets, and collaborate with various teams to drive measurable growth and performance outcomes.
AdvertisingContent MarketingDigital MarketingGraphic DesignSEOSocial Media MarketingWeb Design
Hiring Manager
Hayley Robinson
Responsibilities
Own and execute advertising strategies for our most complex, high-investment client accounts — aligning campaign structure, targeting, creative, and budgets across multiple channels
Effectively launch, optimize, and maintain $400K+ in monthly ad spend for your clients
Collaborate closely with content marketers, designers, and account directors to develop compelling creative and messaging rooted in audience insight and performance feedback
Translate business objectives into ad strategy, using performance data to prioritize channels, audiences, and investment levels that drive measurable growth
Build, launch, and optimize campaigns end-to-end, including audience development, keyword research, bidding strategies, creative testing, conversion tracking, and budget pacing
Lead client communication for advertising initiatives, confidently explaining strategy, results, tradeoffs, and recommendations in a way that connects platform metrics to real business outcomes
Scale impact across the agency by providing mentorship and strategic direction, leading high-level conversations around performance, experimentation, and long-term growth opportunities — not just campaign updates
Own conversion tracking and UTM hygiene across accounts, ensuring accurate attribution and advanced reporting through Looker Studio dashboards
Stay ahead of platform changes and industry trends, proactively testing new features, formats, and channels while sharing insights and best practices with the agency
Contribute to process improvement and knowledge sharing, helping evolve internal playbooks, testing frameworks, and reporting standards for the ads team
Qualification
Required
Minimum of four years technical experience in ads management on at least four major ad platforms
Proven track record of influencing performance outcomes by combining strong judgment, data-driven insights, and clear recommendations
Skilled in interpreting and applying performance analytics (ROAS, CPC, CPA, etc.) to continuously refine targeting, creative strategy, and budget allocation for measurable business growth
Exceptional analytical skills with the ability to transform data into meaningful insights that inform strategic decision-making
Skilled at discerning which priorities will bring the biggest impact and leveraging strong time-management to execute on those priorities
Expertise with conversion tracking, attribution, and performance reporting, including building and maintaining dashboards in Looker Studio
Advanced client communication and storytelling skills, ability to turn performance data into clear insights, strategic recommendations, and narratives that help clients understand why decisions are being made — not just what happened
Preferred
Bachelor's degree in marketing or related field
Benefits
Medical : 75% paid for employees; 50% for dependents
Dental : 75% paid for employees; 50% for dependents
Vision (M: 75% paid for employees; 50% for dependents
Life Insurance : 100% paid by 97th Floor (coverage = 1x salary, up to $350,000)
HSA with up to $150/month match (rolls over and is yours permanently)
FSA option for dependent care
401(k) with up to 4% company match
ROWE (Results Only Work Environment)
Primary caregiver: 12 consecutive weeks paid
Secondary caregiver: 6 consecutive weeks paid
97th Floor Library: Ask for a book and we’ll buy it. Read anything already on the shelf. No checkouts required.
Conferences & Training: We cover most online trainings and local conferences, plus occasional out-of-state events (travel included) with manager approval.
On-site Gym: 24/7 access with lockers and showers.
Thanksgiving Point Corporate Pass: Up to 8 people per visit; discounts included.
Sundance Corporate Pass: Winter and summer access for skiing, boarding, hiking, and more.
Company
97th Floor
Marketing Agency, SEO Agency, Content Marketing Agency, PPC Agency, Paid Ads Agency, Cybersecurity Marketing Agency, B2B SaaS Agency
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Paxton Gray
Chief Executive Officer
Chris Bennett
Chairman Of The Board
Company data provided by crunchbase