Rippling · 4 days ago
Senior Brand Media Manager, YouTube
San Francisco, CA
Full-time
Hybrid
Mid, Senior Level
$126K/yr - $220K/yr
4+ years expRippling is a company that provides a unified platform for HR, IT, and Finance. The Senior Brand Media Manager will be responsible for managing and optimizing paid YouTube campaigns, as well as supporting brand media efforts across various channels to enhance brand awareness and impact.
EmploymentHuman Resources
Responsibilities
Own end-to-end execution of paid YouTube campaigns: planning, buying, setup, pacing, optimization, and reporting
Manage creative testing frameworks across formats, messaging, and sequencing to improve reach, attention, downstream impact
Analyze YouTube performance using platform insights (reach, view rate, CTR, brand lift studies, search lift, visit rate) and translate learnings into action
Partner with Creative to evolve video assets based on performance data
Support planning and execution across CTV, Linear TV, Audio, OOH, and Display
Help define the role of each channel within the broader brand and full-funnel strategy
Assist with vendor and agency coordination, including briefing, trafficking, QA, pacing, and reporting
Support seasonal campaigns through paid brand channels
Track the KPIs that bridge brand health and business impact (reach, attention, visits, pipeline signals)
Run brand lift, incrementality, and creative performance analyses where applicable
Partner with Analytics and Data Science to understand halo effects and downstream contribution
Build clear, executive-ready reporting with insights and recommendations
Act as a connector across Brand, Performance, Creative, and agencies
Help establish playbooks, testing roadmaps, and operational processes for brand media
Ensure tracking, UTMs, and measurement foundations are implemented correctly
Qualification
Required
4-6 years of experience managing paid media campaigns
Hands on experience running paid YouTube campaigns end to end (non-negotiable)
Strong understanding of how upper funnel media supports lower funnel outcomes
Analytical and comfortable working with data, dashboards, and experimentation
Clear communicator who can distill insights for cross-functional partners and execs
Curious, proactive, and excited to learn newer channels like CTV, TV, Audio, and OOH
Comfortable operating in fast-moving, ambiguous environments
Company
Rippling
Rippling is a workforce management platform that unifies HR, IT, and finance operations into a single system.
1001-5000 employees
H1B Sponsorship
Rippling has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (42)
2023 (70)
2022 (81)
2021 (33)
2020 (6)
Funding
Current Stage
Late StageTotal Funding
$2.44BKey Investors
CoatueGreenoaksFounders Fund
2025-05-09Series G· $450M
2024-04-22Series F· $200M
2024-04-22Secondary Market· $590M
Leadership Team
Albert Strasheim
Chief Technology Officer
Adil Syed
CFO
Recent News
2026-01-24
initialized.com
2026-01-21
Company data provided by crunchbase