Flight Performance · 4 days ago
Growth Strategist
United States
Full-time
Remote
Senior Level
5+ years expFlight Performance is a performance-led, strategy-first agency that partners with ambitious DTC brands to accelerate profitable growth. The Growth Strategist is responsible for designing and evolving client growth strategies, guiding internal teams, and acting as a trusted advisor to clients on how to achieve their growth objectives.
Marketing & Advertising
Responsibilities
Own the end-to-end growth strategy for assigned clients
Develop and maintain financial forecasts, budgets, and pacing plans
Define channel roles and investment logic across paid media, retention, and supporting channels
Build and present Flight Plans, quarterly roadmaps, and strategic updates to clients
Act as a trusted senior advisor, guiding decision-making with clarity and confidence
Own customer acquisition strategy across Meta, Google, TikTok, and emerging channels
Set and manage performance targets including nMER, blended MER, CAC, payback period, and LTV
Translate business goals into clear execution priorities for media, creative, and retention teams
Define product focus, offer strategy, and marketing moments in alignment with inventory, margin, and seasonality
Ensure growth decisions are anchored to contribution and profitability, not surface-level ROAS
Analyze funnel performance to identify bottlenecks and opportunities across acquisition and retention
Monitor performance against forecasts and guardrails, adjusting strategy as needed
Evaluate attribution, incrementality, and measurement frameworks to improve signal quality
Partner with reporting and analytics resources to ensure clients understand performance at a business level
Partner with Creative Strategists to shape creative angles, briefs, and testing roadmaps
Ensure creative strategy aligns with customer insights, product priorities, and growth objectives
Recommend CRO and PDP optimizations to improve conversion efficiency
Collaborate with internal and external resources to prioritize and implement improvements
Lead cross-functional collaboration with media buyers, creative strategists, and retention specialists
Support new business through audits, opportunity analysis, and strategic pitches
Identify and recommend upsell opportunities (email/SMS, CRO, creative, additional channels) where they drive real value
Share emerging trends, platform changes, and performance insights with clients and internal teams
Qualification
Required
5+ years experience in DTC performance marketing, ideally within fashion, apparel, or lifestyle
Deep expertise across Meta, Google, TikTok, with a clear POV on channel roles and scaling
Strong financial and analytical fluency across CAC, MER, nMER, LTV, and payback periods
Proven experience building forecasts, budgets, and growth roadmaps
Experience managing multi-million-dollar ad spend
Confident, clear communicator with strong client-facing presence
Comfortable operating in fast-paced, high-ownership environments
Strong async communication skills using Slack and project management tools
Benefits
Work directly with ambitious, high-growth fashion, apparel, sport & lifestyle brands.
Own strategy end-to-end, from planning through execution.
High-impact role with visibility and influence across the business.
Join a performance-obsessed team where your thinking materially shapes outcomes.
Company
Flight Performance
We accelerate growth for disruptive brands, enabling you to acquire customers more profitably, at greater scale, & build lasting customer loyalty.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase