MERGE · 21 hours ago
Sr. Director, Precision Activation
New York, NY
Full-time
Onsite
Director/Executive
$129K/yr - $154K/yr
10+ years expMERGE is a company that merges storytelling and technology to help clients solve business challenges. They are seeking a Senior Director of Paid Social to lead strategy for a large enterprise B2B client, focusing on paid social strategy and working closely with internal marketing teams.
AppsCRMDigital MarketingE-CommerceHealth CareInformation TechnologySEOSocial MediaSocial Media ManagementTechnical Support
No H1B
Responsibilities
Own paid social strategy for a complex, enterprise B2B organization across three distinct business units, ensuring clarity, alignment, and measurable impact
Serve as the senior paid social advisor to internal client stakeholders and leadership—guiding channel direction, audience approach, budget allocation, and success metrics
Develop and operationalize vertical-specific strategies that balance business objectives, funnel priorities, and performance outcomes
Translate goals into full-funnel paid social frameworks, including: audience segmentation and targeting, platform strategy and channel role definition, creative and messaging test plans, measurement and optimization approach
Establish and evolve best practices across governance, pacing, QA, naming conventions, campaign architecture, and performance reporting
Drive proactive thought leadership and innovation, identifying new opportunities across platforms, ad formats, targeting capabilities, measurement solutions, and automation
Partner with MERGE analytics/decision science resources to implement experimentation plans, incrementality thinking, and audience optimization
Provide strategic oversight and direction to executional resources (hands-on-keyboard), ensuring campaigns are launched accurately and optimized intentionally
Step in to troubleshoot or activate when needed to maintain quality, momentum, and stakeholder confidence
Qualification
Required
10+ years of paid social experience, with strong B2B and enterprise client leadership
Proven ability to operate independently in high-visibility, high-stakes environments
Strong ABM background, including account targeting strategy, buying committee messaging, and performance measurement tied to revenue outcomes
Deep expertise across LinkedIn, Meta, and other paid social platforms
Strong perspective on audience strategy, testing, and full-funnel performance
Confident communicator who is comfortable pushing back when strategy or execution needs refinement
Preferred
Prior experience in embedded, client-side, or in-house environments is a plus
Benefits
Meaningful Medical
Dental
Vision
Life Insurance
401K
Lifestyle Spending Account
Employer Paid Life & Disability Insurance
Flexible Time off & Holidays plus many other benefits and rewards
Company
MERGE
Merge promotes health, wealth and happiness in the world by merging storytelling with technology.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Keystone Capital
2018-12-17Series C
Leadership Team
Julie Raque
VP, Client Services Leader
B
Becky Minervino
Chief Strategy Officer
Recent News
Business Wire
2025-11-13
2025-09-17
Company data provided by crunchbase