Flowcode · 18 hours ago
Associate Field Marketing Manager
New York, United States
Full-time
Hybrid
Mid Level
$90K/yr - $115K/yr
3+ years expFlowcode is the leading offline-to-online conversion platform, helping the world’s biggest brands drive direct connections with their audiences. They are seeking an Associate Field Marketing Manager to execute high-impact B2B events and ensure these events drive meetings and revenue. The role involves planning and coordinating events, collaborating with sales, and measuring performance metrics to enhance future events.
AnalyticsInternetMobileQR Codes
Responsibilities
Execute High-Impact B2B Events (Hosted + Third-Party)
Support and increasingly own execution of hosted events (executive dinners, breakfasts, roundtables) and third-party conferences
Help build event plans end-to-end: venue research, vendor coordination, run-of-show, guest experience, onsite operations, and post-event follow-up
Ensure every event is built around a clean “why attend” value proposition and a premium, detail-perfect experience
Sales-First Event Outcomes (Meetings, Pipeline, Revenue)
Partner with Sales/SDRs to drive invite lists, outreach support, RSVP tracking, and meeting scheduling tied to target accounts
Manage day-to-day coordination that makes events convert: confirmations, reminders, attendance reconciliation, onsite check-in, and routing leads to the right owners
Help build repeatable event playbooks (what works, what doesn’t, templates, timelines, and follow-up steps)
Measurement + Operational Excellence (No Vibes-Only Marketing)
Track performance across key metrics: RSVP rate, attendance rate, meetings set/held, cost per attendee, cost per meeting, and pipeline influence
Maintain event tracking and reporting hygiene in CRM and internal systems so the team can measure impact and improve each event
Run fast retros after every activation and turn learnings into better execution next time
Qualification
Required
NYC-based: You thrive in a fast-paced, in-office environment and can be in our SoHo HQ
3–5 years experience in marketing (field/events, community, partnerships, demand gen, or brand)—with real exposure to executing events
You're comfortable in the details: timelines, guest lists, vendor coordination, and onsite problem-solving
You have strong written and verbal communication skills and can represent Flowcode professionally with customers, partners, and vendors
You're willing to be hands-on—events are physical, and you're not above carrying boxes if it means the experience is perfect
Preferred
Experience supporting B2B events that target marketing leadership (CMOs, VP Marketing, Growth)
Familiarity with HubSpot, event tools (Splash/Cvent), and basic reporting
Interest in MarTech / AdTech / B2B SaaS—and a desire to grow into an owner of the channel
Benefits
Equity
Company
Flowcode
Instantly Connect Fans to Brands, Everywhere
51-200 employees
H1B Sponsorship
Flowcode has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (2)
2023 (2)
2022 (2)
2021 (2)
2020 (2)
Funding
Current Stage
Growth StageTotal Funding
unknown2019-08-08Seed
Leadership Team
Mike Hamrah
Chief Technology Officer
Cassie Waduge
Chief Legal and People Officer
Recent News
Destination CRM
2025-07-19
Business Insider
2025-07-12
Company data provided by crunchbase