Cypress HCM · 4 days ago
Senior Marketing Manager
San Jose, CA
Contract
Hybrid
Senior Level, Lead/Staff
$80/hr - $88.03/hr
8+ years expCypress HCM is seeking a Senior Marketing Manager on a contract basis. The role involves partnering with Product Marketing to develop business strategies and executing marketing strategies while managing the marketing budget.
Human ResourcesInformation TechnologyStaffing Agency
Responsibilities
Partner with Product Marketing to develop Product and Business Strategy
Create Annual/Quarterly Category Campaign Briefs defining or updating product value assessment priorities, product value props, segmentation, product/use case positioning and messaging, geographic mix/priorities, and landscape assessment, define business KPIs and building blocks
Partner with Integrated Marketing to develop and execute marketing strategy
Own the category Marketing Budget
Qualification
Required
BS/BA degree
8 to 10 years of experience
Marketing Strategy expertise. Distinctive track record of developing marketing strategy and influencing decisions w/insights and data-backed recommendations. Strong background in consumer insights development and proven track record to match business needs with consumer insights to deliver marketing campaigns
Ecommerce experience. Has led integrated marketing at an ecommerce company and strong experience attributing full funnel marketing activation to online sales
Analytical and data driven. Demonstrates ability to identify, analyze, and craft data into a compelling narrative to advise recommendations. Able to tell the business story in the content of the full-funnel marketing performance, working with other teams when needed to capture and assess data
Bias for action. Has led substantial end-to-end initiatives, working with multiple partner teams to gather input and formulate strategy, influence senior decision makers, take action, and drive measurable results in an ambiguous, fluid environment
Customer centric. Deeply empathizes and understands customer needs and solutions, including understanding how our products and those of competitors are positioned. Track record for developing audience-minded content that drives desired outcomes via modern mediums
Preferred
MBA and/or Management Consulting experience
Company
Cypress HCM
Cypress HCM is a staffing and recruiting company providing technology and creative recruiting solutions.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Mark Lillig
CEO
Philip Oommen
CFO
Company data provided by crunchbase