EyeSouth Partners · 3 days ago
Marketing Manager, Strategy & Operations
Atlanta, GA
Full-time
Onsite
Mid Level
3+ years expEyeSouth Partners is a premier network of integrated eye care practices located throughout the country. The Marketing Manager, Strategy & Operations is responsible for developing and executing comprehensive marketing strategies tailored to the unique needs of affiliate practices, enhancing brand visibility, patient engagement, and revenue generation across the assigned region.
Health CareMarketingProfessional Services
Responsibilities
Regularly monitor patient and service line volume, Google My Business (GMB) ratings and reviews, marketing attribution, provider capacity and operational support across all EyeSouth affiliates, identifying those in need of targeted marketing support
Analyze local demographic data, such as median household income, population density, ethnic distribution, age demographics, patient heat maps and drive times, to inform strategic decisions
The Marketing Manager, Strategy & Operations will focus on providing support to the top 30-50% of underperforming affiliates, rather than being assigned to a specific region or affiliate
Evaluate timely follow-up and execution of lead generation and patient service recovery
Develop and implement marketing strategies, including the creation of training materials and staff training programs, to ensure the effective use of marketing tools and technologies
In partnership with the PA, strategize, develop, and launch specific marketing campaigns that address the unique needs of each affiliate, utilizing a multi-channel approach relevant to the affiliates trade area i.e
Online presence, including SEO, Google Ads (PPC & Remarketing campaigns), and social media strategies
Press releases, billboards, and TV/radio ads
Content and landing page development, as well as new website builds for newly affiliated practices
Magazine, newspaper, local print, and direct mail
Local community sponsorships and events for affiliate outreach and brand promotion
Print collateral, temporary signage, promotional items, and gifts
Collaborate with corporate teams, center-level teams, and third-party vendors to ensure seamless execution of marketing initiatives
Facilitate clear communication across all departments and external partners
Work closely with affiliate practices to identify their marketing needs, ensuring that solutions are customized to their unique market circumstances
Travel to affiliates as needed throughout the year to strengthen relationships and assess the effectiveness of ongoing campaigns
Oversee the marketing efforts related to onboarding new doctors and the introduction of new services or products, ensuring each is adequately supported to meet growth targets
Conduct regular check-ins with affiliate practices, with the frequency varying based on affiliate need and performance, to review performance metrics, discuss ongoing marketing initiatives, and address any emerging needs or challenges
These touchpoints will include detailed analysis of patient and service line volumes, marketing campaign effectiveness, and operational support requirements
Collaborate with affiliate leadership to adjust strategies as needed, ensuring alignment with organizational goals and continuous improvement in marketing outcomes
Collaborate with cross-functional teams to execute all marketing tasks for DeNovo and newly acquired ophthalmology practices, integrating them into our existing workflows, tools, and technologies
Ensure seamless connectivity and minimal disruption to operations
Lead rebranding initiatives, including the development and implementation of new marketing materials
Coordinate with internal and external stakeholders to ensure consistent and cohesive brand messaging
Qualification
Required
Proven experience in marketing strategy and campaign execution, ideally in healthcare or a similar field
Strong ability to analyze and interpret demographic and business data to inform strategic decisions
Expertise in digital marketing, including SEO, Google Ads, and social media management
Excellent communication and relationship-building skills, with a demonstrated ability to work across teams and departments
Willingness to travel as needed to support affiliate practices and monitor the success of marketing initiatives
Strong understanding of multi-channel marketing, including digital, print, and in-person outreach
Strategic and innovative thinking for developing and implementing marketing strategies
Skilled in managing multiple projects within budget and deadlines
Strong written and verbal communication skills
Ability to analyze data and make data-driven decisions
Ability to adapt to changing market conditions and trends
3+ years Sales/Marketing or other customer-facing experience
Experience in the healthcare industry required, ophthalmology preferred
Bachelor's degree in Marketing or equivalent related working experience required
Preferred
Experience working within a Private Equity firm preferred
Benefits
Medical
Dental
Vision
401k w/ Match
HSA/FSA
Telemedicine
Generous PTO Package
Employee Discounts and Perks
Employee Assistance Program
Group Life/AD&D
Short Term Disability Insurance
Long Term Disability Insurance
Company
EyeSouth Partners
EyeSouth Partners is a medical and surgical specialty eye care provider company with integrated eye care services.
501-1000 employees
H1B Sponsorship
EyeSouth Partners has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (1)
2022 (2)
2021 (1)
2020 (1)
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Shore Capital Partners
2022-09-30Acquired
2017-03-14Series Unknown
Leadership Team
Kathy Shea
Chief Financial Officer
Alex Arellano, MBA
Director of New Partnerships
Recent News
2024-04-24
Company data provided by crunchbase