Smarty Social Media · 1 day ago
VP Performance Marketing & Intel
Orange, CA
Full-time
Hybrid
Director/Executive
10+ years expSmarty Social Media is seeking a VP of Performance Marketing & Intel to lead their performance marketing execution, analytics, and intelligence capabilities. This pivotal leadership role focuses on optimizing performance-driven programs across digital channels while partnering with various teams to drive strategic growth and insights.
AdvertisingContent Creators
Hiring Manager
Dee Thibodeau
Responsibilities
Lead performance marketing strategy and execution across paid social, search, and other digital channels
Own media planning, forecasting, optimization, and reporting
Ensure campaigns are structured to support full-funnel performance and measurable outcomes
Maintain high standards for execution quality, efficiency, and accountability
Own and evolve Smarty Intel as the agency’s analytics and intelligence function
Establish reporting frameworks, dashboards, and performance narratives
Translate campaign, audience, and platform data into clear insights and recommendations
Ensure insights are accessible and usable by Strategy, Creative, and Client Services teams
Build structured testing and optimization frameworks
Partner with Creative teams to support creative testing and performance learnings
Establish clear feedback loops between performance results and future planning
Promote a culture of curiosity, experimentation, learning, and iteration
Partner closely with the Agency Services to support client strategy with performance insights
Collaborate with Creative & Innovation leadership to align performance learnings with creative development
Support Client Services in communicating performance results and implications clearly to clients
Build, manage, and develop a high-performing performance marketing and analytics team
Define roles, career paths, and operating standards
Establish scalable processes, SOPs, and quality controls
Identify tools, technologies, and workflows that improve efficiency and insight quality
Support new business efforts with performance expertise, forecasting, and measurement frameworks
Contribute to the evolution of performance marketing offerings and capabilities
Qualification
Required
10+ years of agency experience in performance marketing, analytics, or digital media leadership
Deep expertise across paid social, search, and digital advertising platforms
Strong grasp of analytics platforms, dashboards, and modern marketing technology that includes analytics, attribution, forecasting, and measurement
Experience building and scaling performance and analytics teams with cross-functional communication and collaboration
Ability to translate data into clear, actionable insights via trusted client presence with strong presentation skills
Detail-oriented, analytical, and execution-focused mindset
Comfort operating in a fast-paced, evolving agency environment
Builder mindset: adaptable, resourceful, and comfortable rolling up sleeves when needed
Remote or hybrid within the U.S., with availability during Pacific Time business hours
Benefits
Competitive salary aligned to experience and scope
Bonus opportunity tied to company and performance KPIs
Comprehensive employer-paid Medical, Dental, and Vision
Paid time off plus floating holidays (with increased PTO for long-term team members)
Flexible remote/hybrid work environment
401(k) with company match and profit sharing
Ongoing learning and leadership development
A values-driven culture grounded in our agency values of fearless ownership, boundless connection, and intentional creation
Company
Smarty Social Media
Smarty Social Media is a social media marketing agency based in California.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Jami Beaton Eidsvold
Founder & CEO
Company data provided by crunchbase