Scanbase · 15 hours ago
Direct Response Ad Copywriter (Meta Ads)
United States
Full-time
Remote
Mid Level
$5,000/mo - $7,000/mo
3+ years expScanbase is building the future of proactive health through a DTC SaaS subscription model. They are seeking a Direct Response Ad Copywriter to scale a new quiz-based acquisition funnel by writing high-quality Meta ad briefs and scripts, collaborating closely with a team of editors to create effective ads.
Artificial Intelligence (AI)Computer VisionMedical
Responsibilities
Writing 30–50 performance ad briefs per month
Developing hooks, angles, concepts, scripts
Iteration ideas based on winners
Translating creative strategy into clear, executable briefs/script for editors
Collaborating with editors, creative strategists, media buyer
Participating in creative performance meetings
Suggesting new ad concepts based on:
What’s working
Audience awareness level
Supporting a quiz funnel that routes users to different health-condition landing pages
Qualification
Required
3+ years of proven experience writing performance ad briefs/scripts for Meta
Experience working with editors and designers (video + image ads)
Strong understanding of: Direct response Meta ads, Customer psychology, TOF vs MOF vs BOF messaging
Comfortable with performance metrics: ROAs, CPA, CTR, CPC, Thumbstop Rate
Preferred
Quiz funnel experience
Health / wellness / supplement brands
Bachelor's degree in Marketing or a related field
Company
Scanbase
Scanbase provides an API that allows medical companies to analyze photographs of rapid diagnostic tests and immediately return results.
2-10 employees
Funding
Current Stage
Early StageTotal Funding
$0.5MKey Investors
Y Combinator
2023-04-05Pre Seed· $0.5M
Leadership Team
Jeffrey Lange
Co-Founder and CEO
Recent News
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