Rithum · 19 hours ago
Senior Director, Demand Generation
United States
Full-time
Remote
Director/Executive
12+ years expRithum is the world’s most trusted commerce network, accelerating how brands, suppliers, and retailers work together to deliver seamless e-commerce experiences. As the Senior Director, Demand Generation, you will develop and execute a comprehensive strategy to drive global demand, client acquisition, and pipeline growth while leading the Demand Generation team and collaborating with various cross-functional partners.
AdvertisingConsultingMarketingSoftware
Responsibilities
Develop and execute a cohesive global strategy that supports the business’s objectives, including driving revenue growth, expanding the sales pipeline, and boosting brand awareness across key markets
Lead the execution of integrated, multi-channel demand generation campaigns—including PLG, ABM, paid media, SEM, email marketing, and webinars—ensuring each campaign is data-driven and optimized for performance
Leverage advanced analytics and marketing technologies to track, measure, and optimize campaign performance, continuously refining strategies based on user behavior, market trends, and sales feedback
Work closely with Sales, Product, and other cross-functional teams to ensure alignment between demand generation initiatives and broader go-to-market strategies, adjusting as needed to meet evolving business priorities
Own the demand generation budget, ensuring resource allocation drives the highest return on investment. Continuously assess opportunities for process improvements, cost efficiency, and performance gains
Stay at the forefront of digital marketing trends, client behaviors, and new technologies. Introduce innovative approaches to maintain a competitive edge and accelerate growth
Lead, mentor, and inspire a high-performing global Demand Generation team, fostering a culture of collaboration, accountability, and innovation
Qualification
Required
12+ years of experience in demand generation, growth marketing, or digital marketing, with at least 8 years in senior leadership roles, ideally in high-growth B2B SaaS companies with $100M+ revenue
Proven ability to develop and execute successful demand generation strategies that drive measurable business outcomes
Deep expertise in ABM, SEM, and multi-channel marketing, including email, paid media and webinars
Strong experience with marketing technology platforms such as Salesforce, Marketo, Google Analytics, Pathfactory, Reachdesk, and 6sense
Demonstrated success in building and leading high-performing, results-driven teams across multiple geographies
Strong analytical skills with a track record of making data-driven decisions that align marketing initiatives with sales and business objectives
Excellent leadership, communication, and project management abilities, with a focus on building cross-functional relationships and managing multiple priorities
Ability to manage complex budgets and deliver results within tight timelines
Preferred
Bachelor's degree in marketing, business, or a related field; MBA a plus
Prior experience in a PE-backed organization and working in fast-paced, high-growth environments
Experience managing marketing in both high-velocity and enterprise SaaS go-to-market motions, including PLG
Strong understanding of SaaS ecosystems, ecommerce and the latest marketing technologies
Experience leading global teams and working in multicultural environments
Benefits
Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1
A 6% 401(k) match
Competitive time off package with 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day; at 3 years of service PTO increases to 22 days, and at 5 years it increases to 25 days
12 weeks primary caregiver leave & 4 weeks secondary caregiver leave
Accident, critical illness, and hospital indemnity insurance
Pet insurance
Legal assistance and identity theft insurance plans
Life insurance 2x salary
Access to the Calm app and the Employee Assistance Program
$65/month Remote work stipend for internet
Culture and team-building activities
Tuition assistance
Career development opportunities
Charitable contribution match up to $250 per year
Company
Rithum
Rithum is a provider of cloud-based e-commerce fulfillment and marketing solutions for large retailers, marketplaces, and consumer brands.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Lou Keyes
Chief Executive Officer & Board Member
Suzin Wold
Chief Marketing Officer (CMO)
Recent News
2026-01-06
Company data provided by crunchbase