Mighty 8th · 13 hours ago
Digital Marketing Manager
Buford, GA
Full-time
Onsite
Mid LevelMighty 8th is a marketing agency seeking a Digital Marketing Manager responsible for developing and implementing digital marketing strategies across various platforms. The role involves optimizing campaigns, managing budgets, and leveraging data to drive campaign success and meet client objectives.
AdvertisingGraphic DesignMarketing
Responsibilities
Develop and execute digital lead generation and evergreen campaigns through SEM and paid social and execute campaigns and strategy from ideation, creative strategy, targeting, and segmentation for all channel marketing
Continuously monitor and analyze campaign performance, making data-driven decisions to optimize ad targeting, placements, bidding strategies, and creative elements
Conduct A/B testing to maximize campaign effectiveness and improve conversion rates on paid media channels
Develop and manage campaign budgets, ensuring optimal allocation of resources across different paid media channels
Monitor spending, track expenses, and provide regular reports on campaign performance based off established KPIs and budget utilization
Utilize data analytics and audience insights to identify target demographics, interests, and behaviors
Leverage the data and various targeting options available on digital platforms to reach the most relevant audience segments and increase campaign effectiveness
Oversee Planning and coordinating and schedule of activity across Facebook, Instagram, Twitter and Youtube and other paid social platforms to aid in the overall digital marketing strategy
Manage creation and deployment of email marketing campaigns including content, CTRs, and engagements that further enhance the overall digital strategy for the client
Monitor key metrics and generate comprehensive reports to evaluate campaign performance
Provide regular updates to clients and internal stakeholders, highlighting key findings, insights, and recommendations for improvement
Measure all media initiatives including web, social, email, and print
Understand the best practices for various platforms and channels to develop holistic digital marketing campaigns that align with the brand’s KPIs
Stay abreast of the latest trends and emerging technologies and platforms within digital marketing
Continuously expand your knowledge and expertise in digital marketing to deliver innovative and impactful campaigns
Management of all internal and outsourced digital team members
This role will oversee the deployment of organic social and email newsletters/campaigns. If no outside source is available to handle deployment, this role will fill that void until a new vendor or additional employee is identified
Qualification
Required
Positive Attitude
Act with Integrity
Give Your All
Explore the Unknown
Proficiency in using paid media platforms and tools (e.g., Google Ads, Facebook Ads Manager, Google Analytics)
Ability to work in a fast-paced, deadline-driven environment and manage multiple projects simultaneously
Attention to detail, creativity, and a passion for digital marketing
Strong analytical skills with the ability to interpret data, draw actionable insights, and optimize campaign performance
Excellent communication and presentation skills, with the ability to effectively communicate complex ideas and campaign results to clients and internal teams
Company
Mighty 8th
We thrive on the fact that no two companies are alike. Each client that walks into the Mighty 8th hangar brings exciting new challenges to our crew.
Founded in 2005
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Bradley Sherwood
Partner | Creative Director
Recent News
2025-10-31
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