Senior Marketing Analyst jobs in United States
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Komodo Health · 2 days ago

Senior Marketing Analyst

Komodo Health is dedicated to reducing the global burden of disease by leveraging data insights. As a Senior Marketing Analyst, you will be responsible for developing marketing analytics strategies and executing data-driven insights to optimize marketing performance and enhance funnel efficiency.

Health CareInformation TechnologyPredictive AnalyticsSoftware

Responsibilities

Build and maintain marketing analytics dashboards that provide actionable and accurate insights across campaigns, channels, and customer segments
Develop attribution models that quantify the impact of various marketing touchpoints on revenue generation
Conduct deep-dive funnel and conversion analyses, identifying optimization opportunities to improve lead quality and sales alignment
Build a strong partnership with Finance and Revenue Ops teams to provide marketing spend analysis and pipeline forecasting support
Partner with RevOps and IT to ensure the quality, consistency, and accuracy of marketing data across all relevant systems
Establish a robust marketing performance measurement framework, defining key KPIs and creating real-time dashboards
Develop and implement a multi-touch attribution model to accurately assess the effectiveness of various marketing channels
Optimize lead-to-revenue funnel performance, identifying and addressing drop-off points in the conversion process
Improve forecasting accuracy by providing data-backed insights on pipeline generation and marketing spend efficiency
Strengthen marketing data infrastructure and automation by integrating analytics across key platforms

Qualification

B2B marketing analyticsMulti-touch attributionMarketing performance measurementStatistical modelingBI toolsData-driven insightsBuilder mindsetBias for actionHealthcare industry experienceMartech stack

Required

4+ years of experience in B2B marketing analytics, with a deep understanding of marketing channels, website analytics, and common marketing metrics
Highly data-driven with the ability to translate complex data insights into actionable recommendations for marketing and leadership teams
Builder mindset: Excels at taking ownership in an environment where processes and systems need to be built and standardized from the ground up
Bias for action: Driven to get things moving quickly, prioritize impact, and execute programs with speed and efficiency
Hands-on experience with BI tools and a typical martech stack to extract and analyze complex datasets
Strong understanding of multi-touch attribution, marketing mix modeling, and campaign ROI measurement

Preferred

Experience serving the healthcare and life sciences industry
Experience in statistical modeling, including a Bachelor's or Master's degree in a quantitative field such as Statistics, Mathematics, Economics, or Data Science

Benefits

Comprehensive health, dental, and vision insurance
Flexible time off and holidays
401(k) with company match
Disability insurance and life insurance
Leaves of absence in accordance with applicable state and local laws and regulations and company policy
Paid time off for vacation, sickness, holiday, and bereavement
100% company-paid life insurance
Long-term disability insurance

Company

Komodo Health

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Komodo Health is an IT firm that specializes in data engineering, life sciences, artificial intelligence, and machine intelligence services.

Funding

Current Stage
Late Stage
Total Funding
$514M
Key Investors
CoatueTiger Global ManagementAndreessen Horowitz
2022-12-13Series Unknown· $200M
2021-03-22Series E· $220M
2021-01-11Series D· $44M

Leadership Team

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Miles Ennis
Chief Operating Officer (COO)
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Adam Tong
Head of Corporate Development and Strategy
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Company data provided by crunchbase