Merlin Entertainments · 4 hours ago
Ecommerce Sales Director - North America
US-FL-Orlando
Full-time
Onsite
Director/ExecutiveMerlin Entertainments is a global leader in location-based entertainment, and they are seeking a Director, Direct Sales for North America. This role is responsible for shaping and delivering the direct-to-consumer sales strategy, driving revenue growth across all direct channels, and leading a high-performing team to enhance customer journeys.
Digital EntertainmentLeisureMedia and EntertainmentTourism
Responsibilities
Define and deliver the North America direct sales strategy in alignment with global objectives and regional growth priorities
Own and deliver revenue targets across all direct-to-consumer channels, ensuring robust forecasting, performance tracking, and accountability
Translate global commercial direction into clear regional execution plans
Lead conversion optimization, pricing execution, and trading performance across all digital and offline direct sales channels
Drive continuous improvement of customer journeys to maximize engagement, revenue, and guest satisfaction
Identify and unlock new commercial opportunities through innovation, testing, and optimization
Lead, develop, and inspire a high-performing regional direct sales team with clear objectives, strong engagement, and succession planning
Embed best practice and consistency across markets while enabling local optimization where required
Build capability across commercial insight, digital performance, and customer-centric selling
Leverage data-driven insights to identify trends, opportunities, and risks, informing strategic decisions and corrective actions
Ensure strong governance of regional sales processes, commercial standards, and compliance requirements
Provide clear, actionable reporting to senior stakeholders across the business
Qualification
Required
Extensive senior commercial leadership experience within a multi-market, consumer-facing environment
Proven track record of delivering revenue growth through direct-to-consumer sales channels
Experience leading senior managers and multi-disciplinary teams at scale
Strong expertise in digital sales optimization, forecasting, and data interpretation
Experience operating effectively within complex, matrixed organizations across regions or brands
Benefits
Generous PTO
Affordable Health Plans
Global Access Pass
Secure Your Future
Continued Growth
Company
Merlin Entertainments
Merlin Entertainments is the largest European entertainments company operating in Europe. It is a sub-organization of Blackstone Group.
Founded in 1999
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknownKey Investors
CVC Capital Partners
2019-06-28Acquired
2013-11-13IPO
2010-06-24Private Equity
Leadership Team
Fiona Eastwood
Chief Executive Officer
Graeme Johnson
Global VP, People & Culture
Recent News
The Orlando Sentinel
2025-11-27
Company data provided by crunchbase