Michigan State University College of Engineering · 11 hours ago
Asst Director of Digital Philanthropy / Development Officer I
East Lansing, MI
Full-time
Onsite
Entry, Mid Level
1+ years expMichigan State University College of Engineering is seeking an Assistant Director of Digital Philanthropy to advance their digital fundraising initiatives. The role involves planning and implementing multi-channel marketing strategies for Annual Giving campaigns and collaborating with various stakeholders to enhance fundraising efforts.
Higher Education
Responsibilities
Lead efforts for Giving Tuesday campaign and year-end campaigns
Collaborate with a university-wide committee to plan and implement the Give Green Day campaign, supporting coordination with campus partners
Use a variety of digital tools, including crowdfunding, email, and texting to build out broad-based campaigns for Annual Giving
Partner with internal stakeholders to align messaging, assets, and digital touchpoints with broader University Advancement goals
Create clear and engaging content for online philanthropic initiatives including landing pages, emails, social media, texting, and more
Ensure good customer service to both internal and external audiences by researching issues to resolve problems, providing appropriate information to answer questions, and explaining services or strategies
Stay informed about new and innovative methods for increasing donations through digital opportunities
Support the Associate Director(s) and Director on additional projects as requested
Monitor and assess the performance of digital fundraising initiatives, providing insights and recommendations
Conduct testing and experimentation to improve effectiveness and advance overall digital philanthropy objectives
Qualification
Required
Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in Communications, Public Relations, Marketing and/or Business
One to three years of related and progressively more responsible or expansive work experience in professional fund raising, public relations, marketing, higher education fund raising or a related field
An equivalent combination of education and experience
Create clear and engaging content for online philanthropic initiatives including landing pages, emails, social media, texting, and more
Ensure good customer service to both internal and external audiences by researching issues to resolve problems, providing appropriate information to answer questions, and explaining services or strategies
Stay informed about new and innovative methods for increasing donations through digital opportunities
Monitor and assess the performance of digital fundraising initiatives, providing insights and recommendations
Conduct testing and experimentation to improve effectiveness and advance overall digital philanthropy objectives
Ability to manage multiple time-sensitive priorities simultaneously
Ability to work well independently and effectively as a team member
Excellent oral, written, listening, and presentation skills
May provide supervision over student employees
Preferred
Solid understanding of digital fundraising technologies and best practices
Experience with Google Analytics and email marketing tools
Quantitative and analytical skills necessary to quickly and accurately assess campaign effectiveness
Desired experience working with a member-service and/or fundraising organization
Preferred knowledge or experience working with crowdfunding or texting platforms
Knowledge or understanding of higher education donor CRM solutions, such as Ascend
Preferred knowledge or experience working with Sitecore digital experience platform
Company
Michigan State University College of Engineering
Our College of Engineering is among the founding disciplines at Michigan State University and among the three largest academic units.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase