GDH · 20 hours ago
Senior Manager Marketing Activation
Atlanta, GA
Full-time
Onsite
Senior Level, Lead/Staff
$60/hr - $72/hr
10+ years expGDH is seeking a strategic and innovative Senior Manager, Marketing Activation, to join their dynamic Marketing Performance team. This pivotal role focuses on overseeing the development and execution of integrated marketing campaigns, ensuring alignment with business objectives and maximizing campaign effectiveness through data-driven strategies.
ConsultingEmploymentStaffing Agency
Responsibilities
Collaborate with campaign teams to understand marketing objectives and develop technical strategies that support multi-channel campaigns across email, SMS, digital advertising, webinars, and more
Translate campaign goals into detailed technical plans, specifying data workflows, lead routing, audience targeting, and measurement requirements
Design and oversee the implementation of campaign solution architectures, including tracking, tagging, segmentation, lead management, and system integrations tailored to different audience segments
Manage and support campaign creation and execution within Salesforce CRM and other marketing platforms
Configure and optimize marketing systems (Salesforce, Funnel.io, Zapier, CDPs, Google Analytics, ad platforms) to ensure accurate data flow, comprehensive tracking, and compliance with data privacy regulations
Act as a liaison between campaign owners and internal teams such as Data Management, Insights & Reporting, and Segmentation, ensuring alignment and efficient execution
Establish tracking mechanisms and performance metrics to monitor key campaign indicators such as engagement, conversion rates, and ROI
Develop detailed reports and dashboards, providing actionable insights to stakeholders and recommending optimizations to improve campaign outcomes
Proactively identify and troubleshoot issues affecting campaign performance, continuously seeking opportunities for enhancement
Stay abreast of industry trends, marketing technology innovations, and data privacy regulations to keep our marketing ecosystem at the cutting edge
Qualification
Required
Bachelor's degree in Marketing, Information Technology, Business, or a related field; equivalent professional experience will also be considered
10+ years of experience in digital marketing, marketing operations, or technical project management, with a strong focus on data-driven strategies
5+ years of hands-on experience with marketing technology platforms such as Salesforce CRM, Marketo/Pardot, CDPs, Google Analytics, Google Tag Manager, Funnel.io, Zapier, and audience building tools
Proven success in designing and implementing technical solutions for marketing campaigns, including tagging, tracking, lead management, audience segmentation, and system integrations
Demonstrated ability to manage complex projects across cross-functional teams in fast-paced environments
Deep understanding of data architecture, integration, and analytics to inform marketing strategies
Strategic thinker with the ability to connect campaign objectives with technical execution and data requirements
Results-driven with a passion for utilizing data to optimize marketing performance
Excellent communicator and collaborator, capable of working effectively across various teams and organizational levels
Strong project management skills, with the ability to prioritize and manage multiple initiatives simultaneously
Expertise in B2B marketing strategies and digital marketing best practices
Benefits
The opportunity to lead innovative marketing initiatives that directly impact business growth.
A collaborative and forward-thinking work environment with access to cutting-edge marketing technologies.
Career development opportunities in a global organization committed to your professional growth.
Company
GDH
GDH is consulting staffing firm that specializes in providing IT engineering-based candidates to commercial and government sectors.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Blaine Caples
Chief Revenue Officer (CRO)
Recent News
Bangkok Post
2025-10-22
2025-04-09
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