Essense of Australia · 19 hours ago
Marketing Analytics Manager
Lenexa, KS
Full-time
Onsite
Mid, Senior Level
3+ years expEssense of Australia is an international bridal wholesaler that has been a global leader in bridal fashion for over 20 years. They are seeking a Marketing Analytics Manager to shape the future of data-driven marketing, providing strategic and technical leadership to enhance marketing insights and performance across the company.
FashionWedding
Responsibilities
Lead and evolve the marketing analytics roadmap to support business priorities and growth goals
Serve as a key thought partner to senior leadership, providing insights that guide budget allocation, channel strategy, and campaign optimization
Oversee reporting across the full marketing funnel, developing KPIs and dashboards that clarify performance, attribution, and ROI
Ensure data quality and governance across marketing platforms, proactively resolving and tracking integration issues
Drive collaboration with social, SEO, and ads teams across both retail and wholesale businesses to evaluate channel performance and customer behavior
Identify opportunities for improved targeting, customer journey optimization, and marketing effectiveness
Establish best practices for reporting, documentation, dashboard development, and measurement frameworks
Oversee marketing data sources, storage, taxonomy, and governance
Partner with Business Intelligence to strengthen our marketing data architecture, including pipelines, data layer enhancements, access controls, and privacy compliance
Lead the digital A/B and multivariate testing roadmap, ensuring statistical rigor and actionable outcomes
Translate results into business impact summaries and present findings to stakeholders
Support personalization and conversion optimization initiatives across our digital properties
Explore and implement AI/ML opportunities to enhance targeting, segmentation, prediction, and personalization
Pilot new technologies that elevate the sophistication of our analytics capabilities
Partner with Dev and/or BI teams on predictive models that support audience insights and marketing decision-making
Qualification
Required
Bachelor's degree in Marketing, Data Science, Statistics, Math or a related field (or equivalent experience)
3+ years of hands-on experience in marketing analytics and performance reporting
1+ year of team or project leadership experience (formal or informal)
Strong experience with GA4 and Google Tag Manager
Strong experience with Looker Studio, Tableau, Qlik or similar visualization tools
Strong experience with marketing performance tracking across paid media, search, social, and web journeys
Strong experience with SQL
Experience designing or analyzing A/B tests
Familiarity with ETL concepts and working with data pipelines
Excellent problem-solving, communication, and presentation skills
Highly analytical with a proven ability to turn complex data into actionable insights
A strong communicator who can clearly explain technical concepts to non-technical audiences
Organized, proactive, and comfortable managing multiple priorities
Curious and growth-oriented, always looking for ways to elevate our maturity in analytics
Skilled at leading others—either directly or through influence—and nurturing a culture of data literacy
Preferred
Experience with AI/ML applications in marketing
Experience working with global brands or multi-site retail environments
Experience with cloud data warehouses (BigQuery, Redshift, Azure)
Experience with marketing attribution modeling
Benefits
Competitive salaries
Comprehensive benefits package
Company
Essense of Australia
Essense of Australia is a wedding dress designer company.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Abbey Caton
Chief Financial Officer & President of Operations
Andrea George
Human Resources Business Partner
Recent News
Company data provided by crunchbase