Cotality · 23 hours ago
Director-Product Marketing- Telecom, Energy & Utility Solutions
Cotality is a leading company in property intelligence, dedicated to making the property industry faster and more people-centric. The Director of Product Marketing will develop go-to-market strategies for Telecommunications, Energy, and Utilities markets, collaborating with various teams to enhance client experiences and drive growth.
Responsibilities
Lead the GTM motion for our Telecommunications, Energy and Utilities business segment
Understand data and analytics business to define GTM strategy and plans
Utilize the Cotality GTM Framework for alignment with business objectives
Create value propositions, messaging playbooks, buyer personas, and product marketing plans
Stay updated on market trends, competitors, and customer use cases
Develop differentiated messaging and content for product, marketing, and sales teams
Identify cross-sell and upsell opportunities to increase customer awareness and retention
Collaborate with Customer Success Team for strategies and plans
Partner with Product Management to influence product roadmaps
Deliver high-impact collateral for prospective and existing customers
Enable sales teams with materials like pitch decks, customer stories, and call scripts
Plan and execute product/feature launches with cross-functional teams
Support customer-centric event messaging
Work with Corporate Marketing on awareness and lead generation campaigns
Participate in client briefings at the Discovery Center in Irving, Texas
Qualification
Required
10+ years' experience in Product Marketing in B2B or B2C data, analytics, technology
Experience working with SaaS offerings in a matrixed organization
Working knowledge of AI tools
Competency in utilizing AI tools for daily tasks as well as a comprehensive understanding of how AI can be leveraged to enhance product marketing strategies
Accustomed working within cross-functional GTM teams
Proven ability to lead with strategy and translate into execution
Ability to turn product innovations into clear and engaging narratives as well as strong value propositions that sell
Self-starter with strong initiative and drive
Strong analytical and project management skills, proven ability to design clear processes and a very detail-oriented yet flexible approach to problem-solving
Experience producing high-quality work in a remote, geographically dispersed, and deadline-driven team environment
Benefits
Hybrid working model- 1 day in the office a week for “moments that matter” and the rest of the time can be remote.
Competitive compensation and benefits!
Career path for continued professional growth.
Working with leaders that care about your professional growth!
Access to our world class self-development portal, centered around you as the employee.
Company
Cotality
Cotality is a technology firm helping property professionals with data, valuations, surveys and retrofit solutions.
Funding
Current Stage
Late StageTotal Funding
$1.63MKey Investors
Finance Birmingham
2018-02-12Acquired
2016-07-05Series Unknown· $1.63M
Recent News
2026-01-22
2026-01-11
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