Fisher Investments · 19 hours ago
Sr. Paid Media Buyer
Fisher Investments is focused on bettering the investment universe and is seeking a Sr. Paid Media Buyer to manage and improve performance-focused paid social campaigns. This role involves designing and implementing digital media campaigns, analyzing performance metrics, and collaborating with various teams to optimize lead generation efforts.
Financial Services
Responsibilities
Fuel global lead generation by designing, managing and implementing digital media campaigns within digital ad platforms such as Meta, LinkedIn and X to meet and exceed our client acquisition and return on investment goals
Develop and refine audience strategies using first- and third-party data, including segmentation, retargeting, and lookalike modeling
Perform in-depth data analysis to campaign performance metrics, identify trends and implement data-backed strategies to maximize ROAS
Partner closely with Strategy and Planning, and our in-house creative agency to develop high impact ads, creative testing frameworks and messaging strategies
Lead ongoing testing programs across audiences, creative, formats, and placements to unlock incremental performance gains
Collaborate with platform partners (Meta, LinkedIn, X) to stay ahead of best practices, identify test opportunities and maximize performance
Qualification
Required
3+ years of hands-on paid social media experience as a buyer/planner, digital media analyst, or account manager managing full funnel digital campaigns
Deep experience managing and optimizing campaigns on ad platforms such as Meta Ads, LinkedIn Campaign Manager, and X Ads, including audience strategy, creative testing, and budget management
Analyze and interpret performance data using Excel (formulas, pivot tables)
Experience applying web analytics tools (Google Analytics, Power BI, or similar) to inform optimization decisions
Benefits
100% paid medical, dental and vision premiums for you and your qualifying dependents
A 50% 401(k) match, up to the IRS maximum
20 days of PTO, plus 10 paid holidays
Family Support programs including 8 week Paid Primary Caregiver Leave, $10,000 fertility, family forming, and hormonal health assistance, and back-up child, adult, and elder care
Company
Fisher Investments
Fisher Investments is an independent, fee-only investment adviser.
Funding
Current Stage
Late StageTotal Funding
unknown2024-06-16Private Equity
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