Reliable Heating & Air · 14 hours ago
Search Engine Marketing Specialist
KENNESAW, Kennesaw, GA, US
Full-time
Onsite
Mid Level
3+ years expReliable Heating & Air is one of the Nation’s fastest growing home services businesses with multiple locations throughout the US. They are seeking a SEM/SEO Specialist to own their paid search and organic strategy, turning data into insights and presenting performance to senior leadership.
Consumer ElectronicsManufacturingReal Estate
Responsibilities
Build, launch, and manage Google Ads and Bing/Yahoo PPC campaigns (keyword research, bid strategies, A/B tests)
Conduct on-page and technical SEO audits, implement schema, fix crawl issues, and optimize site structure
Design and execute white-hat link-building, content briefs, and conversion-rate experiments on landing pages
Develop and maintain real-time dashboards (Google Data Studio / Tableau) for weekly and monthly performance
Analyze campaign ROI, SEO trends, and traffic funnels; deliver clear, data-backed recommendations
Present findings and strategic plans marketing team and cross-functional partners
Partner with web developers and marketing team to improve site UX, speed, and engagement
Stay ahead of digital marketing trends—evaluate new tools (SEMRush, Ahrefs, Screaming Frog) and techniques
Qualification
Required
Bachelor's degree in marketing, communications or related field required
3–5 years of hands-on SEM (Google Ads, Bing/Yahoo) and SEO execution
Experience running successful lead-generation campaigns via paid search
Working knowledge of HTML/CSS and CMS platforms such as WordPress
Expert proficiency with SEMRush (or Ahrefs), Screaming Frog, Google Analytics & Tag Manager
Strong data skills: Excel (pivot tables, VLOOKUP), comfortable analyzing large datasets
Portfolio: Case studies demonstrating successful paid-search campaigns and organic-search projects
Self-starter: Thrives in ambiguity, manages multiple priorities, and communicates clearly under pressure
Company
Reliable Heating & Air
Reliable Heating & Air is a construction solutions provider which deals with repair, heating and air, plumbing and electrical systems.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Sandi Reddick
Sr Talent Acquisition Business Partner
Recent News
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2024-04-25
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2024-04-25
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