Farmers Insurance · 21 hours ago
Director of Growth Strategy
United States
Full-time
Remote
Senior Level, Lead/Staff
$129K/yr - $220K/yr
8+ years expFarmers Insurance is committed to delivering peace of mind to customers through protection and comprehensive advice. The Director of Growth Strategy will lead efforts to drive online sales and manage growth initiatives through direct channels, coordinating with cross-functional teams to achieve measurable outcomes.
Auto InsuranceFinancial ServicesInsuranceLife Insurance
Responsibilities
Responsible for leading and managing sales growth in direct distribution (online and call center) audience. Develops and executes strategic business plans, initiatives and marketing to generate gross written premium, new business, and profit targets. Leads a team to build, manage and execute on growth initiatives
Lead cross-functional execution with marketing/media, product, data, technology, analytics utilizing ruthless prioritization to deliver initiatives that move conversion, retention, and engagement
Authorizes business decisions on marketing investments and value of initiatives to achieve growth. Recommends the amount and management of the ad budget, including prioritizing and coordinating end-to-end marketing campaigns for key company initiatives. Aligns with product understand biggest areas of potential growth due to price, competitiveness, and profitability
Drives experimentation through A/B and multivariate testing, personalization at scale, and performance-based optimization
Optimize the entire digital journey—from discovery to purchase and beyond—so every touchpoint is frictionless, high-converting, and loyalty-building
Manages the execution of sales, communication, and cross-sell, up sell initiatives across the business in close coordination with business units
Team identifies, supports and drives sales campaigns and product launches
Drives sales analytics research and embeds best practices
Manages distribution research programs that are conducted to track competitive performance
Qualification
Required
Bachelor's degree required with emphasis in marketing, business or insurance preferred
8 years of insurance industry experience
5 years of management experience
Experience in developing strategies in marketing, product or online sales
Strong analytical and critical thinking skills
Knowledge of personal lines products
Proven written and oral communication skills
Benefits
Medical
Dental
Vision
Health Savings and Flexible Spending Accounts
Life Insurance
Paid Time Off
Company
Farmers Insurance
The companies comprising the Farmers Insurance Group of Companies® currently make up one of the country's largest insurers of vehicles, homes and small businesses, and provide a wide range of other specialty insurance and financial services products.
10001+ employees
H1B Sponsorship
Farmers Insurance has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (105)
2024 (76)
2023 (86)
2022 (129)
2021 (106)
2020 (90)
Funding
Current Stage
Late StageLeadership Team
Jose Tamayo
Agency Owner
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