Carter Machinery · 1 month ago
MARKETING PROGRAM MANAGER - PRODUCT SUPPORT (AFTERMARKET)
Mechanicsville, Virginia, United States
Full-time
Onsite
Mid Level
3+ years expCarter Machinery Company, the authorized Caterpillar dealer serving Virginia and surrounding states, is hiring a Marketing Program Manager for their Product Support (Aftermarket) business units. The role involves advocating for effective marketing, executing annual marketing plans, collaborating with various teams, and improving campaign results based on performance data.
ConstructionTransportation
Responsibilities
Responsible for activating the execution of assigned business unit annual marketing plans including collaboration with the Content Marketing Manager/Project Manager and external resources, gathering content, overseeing production of tactics (digital and traditional), providing MROI (Marketing Return on Investment) requirements for data team and recommending plan modifications based on performance, and communicating results to business unit leadership and sales teams
Thorough understanding of foundational marketing processes and campaign development
Must be able to manage multiple business priorities and take a proactive approach to ensure on time delivery
Must be a good listener with excellent written and verbal communication skills
Self-motivated, organized and detail-oriented. Must be able to work independently and possess ability to navigate multiple/changing priorities
Strong leadership skills and a commitment to teamwork
Strong Interpersonal skills: ability to instantly connect with a range of subjects and personality types (customer, technician, corporate); excellent customer satisfaction skills, with the ability to build strong internal and external relationships
Strong PC skills and the ability to self-develop and adapt to changing technology
Must have an excellent driving record
Periodic travel throughout Carter’s service territory, including overnight stays
Promote a positive customer and employee experience at all times
Uphold the Core Values of Integrity, Commitment, Excellence and Teamwork by embracing The Carter Way
Qualification
Required
Thorough understanding of foundational marketing processes and campaign development
Must be able to manage multiple business priorities and take a proactive approach to ensure on time delivery
Must be a good listener with excellent written and verbal communication skills
Self-motivated, organized and detail-oriented. Must be able to work independently and possess ability to navigate multiple/changing priorities
Strong leadership skills and a commitment to teamwork
Strong Interpersonal skills: ability to instantly connect with a range of subjects and personality types (customer, technician, corporate); excellent customer satisfaction skills, with the ability to build strong internal and external relationships
Strong PC skills and the ability to self-develop and adapt to changing technology
Must have an excellent driving record
Periodic travel throughout Carter's service territory, including overnight stays
Promote a positive customer and employee experience at all times
Uphold the Core Values of Integrity, Commitment, Excellence and Teamwork by embracing The Carter Way
Physical requirements must be met for the Marketing Program Manager including the ability to sit and talk or hear
The employee is frequently required to stand; walk; use hands to finger, handle, or feel and reach with hands and arms
Employee may occasionally lift and/or move up to 20 pounds
Specific vision abilities required by this job include close vision, distance vision and ability to adjust focus
Preferred
Minimum of three years' experience in a professional marketing environment or related field
College degree preferred
Benefits
Health, dental and vision insurance.
Paid time off.
401(k), $0.75 to $1.25 match up to 6%.
Life and disability insurance.
In-house training instructors/programs.
Tuition reimbursement.
Employee referral bonus program.
Discounts: cellular phone service, computers, tooling, cars and trucks.
Company
Carter Machinery
Carter Machinery is the authorized Caterpillar dealer serving Virginia and southern West Virginia through a network of 21 locations.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Drew Parker
Chief Executive Officer
Jeff Bowman
Chief Digital Officer
Recent News
2025-07-12
Business Wire
2025-06-16
Company data provided by crunchbase