Beautiful Easy, LLC · 2 days ago
Email Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$90K/yr - $110K/yr
5+ years expBeautiful Easy is a fast-growing, independent beauty company known for their award-winning LiLash Cosmetics brand. They are seeking an Email Marketing Manager to lead email and lifecycle marketing strategies for their DTC beauty brands, focusing on driving customer retention and lifetime value through personalized content and automated flows.
Cosmetics
Responsibilities
Lead the strategy and execution for our email marketing programs and core lifecycle flows to support customer retention and repeat purchase goals
Own the email calendar; plan and prioritize sends in alignment with product launches, promotions, and brand storytelling
Develop and optimize automated flows (welcome series, re-engagement, abandoned cart) to strengthen the customer journey
Run A/B tests and analyze performance data to refine strategy and grow key metrics (opens, clicks, conversion)
Collaborate with the graphic designers and e-commerce to align on layouts, visuals, and creative assets that bring campaigns to life
Share insights and recommendations with the team to help improve overall retention and customer lifetime value
Manage external vendors, contractors, or agency partners who support design, copywriting, and technical email needs
Evaluate the strategic use of SMS and other direct messaging channels as part of a thoughtful retention strategy
Qualification
Required
5+ years of experience owning email and lifecycle marketing campaigns for a B2C brand, ideally in beauty, personal care, or lifestyle
Experience writing across multiple brands or product lines
Hands-on expertise with ESPs (Klaviyo) and building/optimizing automated flows
Proven track record managing a campaign calendar and aligning it with broader brand priorities
Strong analytical skills to translate open and click data into clear insights and actions
Comfortable proposing ideas and testing new ways to reach customers
Committed to delivering thoughtful, on-brand experiences that connect with real people
Confident collaborator who loves partnering with cross-functional teams
Experience with SMS marketing or other direct messaging channels
Benefits
Competitive compensation
Performance incentives
401k
Solid PTO
A culture that supports learning, growth, and balance
Company
Beautiful Easy, LLC
We are an established, international cosmetic company that has cultivated a reputation for developing and distributing high quality cosmetics.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase