Carters Inc. · 22 hours ago
Manager, Loyalty Activation
Atlanta, GA
Full-time
Onsite
Mid, Senior Level
5+ years expCarter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, and they are seeking a Manager, Loyalty Activation. This role is responsible for growing retention and lifetime value through personalized customer activation and managing the execution of loyalty marketing initiatives.
Apparel & Fashion
Responsibilities
Develop strategies that increase frequency, retention, and traffic, driving higher consumer lifetime value through Carter’s loyalty program
Define and evolve customer segmentation, journeys, and offer strategies that deliver relevant, personalized experiences while growing sales and profitability
Design multi-channel lifecycle frameworks that enable personalization across email, app, web, and paid channels—delivering the right message, in the right channel, at the right time
Partner with Integrated Marketing to influence the content calendar and creative approach using customer insights, test learnings, and performance data
Balance optimization of legacy systems and processes while identifying and shaping new ways of working that improve speed, clarity, and impact
Conduct ongoing competitive and category analysis to inform best-in-class loyalty, retention, and personalization practices
Translate customer journeys into clearly defined, measurable lifecycle stages, with success metrics and optimization plans
Collaborate closely with Brand, Creative, Media, Analytics, Store Operations, UX/UI, Product, and Technology teams to activate new loyalty and personalization initiatives
Drive implementation and adoption of advanced segmentation and personalization strategies, ensuring consistency across channels
Own project management discipline: milestones, dependencies, priorities, risks, and progress across initiatives
Partner on test-and-learn agendas, campaign builds, and journey experimentation; synthesize results into clear recommendations
Ensure a cohesive CRM and loyalty experience is applied consistently across all customer touchpoints
Create and deliver clear briefs and execution requests that align teams around objectives, success metrics, and timelines
Build and maintain performance dashboards in close partnership with Analytics, translating data into actionable insights
Qualification
Required
5+ years of experience in robust loyalty programs, Customer Marketing, Lifecycle/CRM, Project Management, or Product Management
Strong cross-functional collaborator with excellent organizational and execution skills
Proven ability to lead complex, multi-stakeholder initiatives on time and within scope
Comfort working with data, insights, and performance metrics to inform decisions
Proficiency in Excel, PowerPoint, Word, and analytical tools
Creative problem-solver with strong attention to detail and follow-through
Bachelor's degree required (Marketing preferred)
Preferred
Strong customer-first and analytical mindset
Experience with CDPs, CRM platforms, or personalization tools preferred
Self-starter with curiosity and an ownership mentality
Thrives in fast-paced, evolving environments with ambiguity
Clear, confident communicator who can influence without authority
Demonstrated test-and-learn mindset and passion for continuous improvement
Benefits
Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.
Company
Carters Inc.
Carter’s, Inc.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Antonio D. Robinson
Senior Vice President, General Counsel, Secretary & Chief Compliance Officer
Kareema Knighten
EA to EVP Supply Chain, SVP General Counsel, Secretary & Chief Compliance Officer & SVP CIO
Recent News
2025-09-25
2025-09-24
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