GSK · 12 hours ago
US Patient & Consumer Insights Lead
Durham, NC
Full-time
Onsite
Senior Level
5+ years expGSK is a pharmaceutical company focused on combating HIV, and they are seeking a US Patient & Consumer Insights Lead. This role is accountable for all US patient and consumer primary market research across ViiV’s HIV Treatment and Prevention portfolio, ensuring high-quality research to support brand decision-making.
BiotechnologyHealth CarePharmaceutical
Responsibilities
Lead qualitative and quantitative primary market research with patients and consumers to inform US initiatives across HIV Treatment and HIV Prevention
Translate business and insight gaps into clear research objectives and study designs, and recommend the appropriate research approaches to inform critical brand decision points and emerging opportunities
Partner with HIV Treatment and Prevention DTC teams by providing patient and consumer insight to help design and interpret DTC campaign performance and inform future decisions
Lead external research vendors across study design, execution, analysis, and synthesis
Ensure research quality, methodological rigor, budget discipline, and delivery against agreed timelines
Ensure all primary market research is conducted in line with internal compliance policies and approved vendor standards
Work with Marketing, Medical Affairs, Market Access, and other functions to ensure patient perspectives are reflected in go-to-market planning
Collaborate with Insights & Analytics colleagues to integrate primary research with secondary data where appropriate
Present findings, implications, and recommendations to senior leaders and cross-functional teams in a clear and grounded manner
Integrate insights across primary research, competitive intelligence, and secondary data
Identify patients’ and consumers’ unmet needs, barriers to engagement or treatment, and opportunities for impact
Develop concise deliverables that support confident and timely decision-making
Qualification
Required
Bachelor's degree required
5+ Direct experience leading patient-focused primary market research in a commercial pharmaceutical or biotech role
Experience using qualitative and quantitative research methodologies such as (Focus groups, Conjoint, MaxDiff, etc)
Experience managing multiple research vendors and concurrent projects
Preferred
Experience in HIV or infectious disease
Experience supporting Direct-to-Consumer Marketing
Strong ability to synthesize research findings into clear implications and recommendations
Demonstrated ability to frame business questions, design appropriate research approaches, and influence decisions through insights
Strong analytical judgment and clear written and verbal communication skills
Benefits
Comprehensive benefits program ViiV offers US employees
All ViiV employees receive the same benefits options and plans as GSK employee
Company
GSK
We are uniting science, technology and talent to get ahead of disease together. Our community guidelines: https://gsk.to/socialmedia
10001+ employees
H1B Sponsorship
GSK has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (45)
2024 (56)
2023 (54)
2022 (53)
2021 (54)
2020 (72)
Funding
Current Stage
Public CompanyTotal Funding
$25.51MKey Investors
CARB-X
2021-03-02Grant· $18M
2020-09-23Grant· $7.51M
1978-01-13IPO
Leadership Team
Julie Brown
CFO
Mike Elmore
SVP & Chief Information Security Officer, GSK
Recent News
2026-01-16
2026-01-13
South China Morning Post
2026-01-08
Company data provided by crunchbase