LanceSoft, Inc. · 18 hours ago
Senior Manager, Customer Marketing
Varies, CA
Full-time
Onsite
Senior Level, Lead/Staff
$65/hr - $72/hr
10+ years expLanceSoft, Inc. is seeking an experienced and visionary Senior Manager, Customer Marketing with expertise in customer lifecycle and experience marketing. In this role, you will be responsible for developing and leading a comprehensive customer marketing strategy that elevates successful clients and drives advocacy, engagement, retention, and long-term client value.
Information Technology
Responsibilities
Develop and execute a comprehensive customer marketing strategy aligned with overall business goals, focusing on advocacy, retention, and growth
Define and prioritize key customer marketing initiatives, ensuring alignment with sales, product, and customer success strategies
Champion a customer-first mindset across the organization, embedding customer experience into all marketing programs
Elevate successful customers through storytelling, case studies, testimonials, and reference programs
Build and nurture a customer advocacy community that drives engagement, brand amplification and peer-to-peer influence
Partner with customer success to identify and activate advocates at a scale
Design integrated programs that support the full customer journey—from onboarding to renewal and expansion
Drive adoption and deepen engagement through personalized campaigns across digital, event and community channels
Implement retention strategies that reduce churn and maximize customer lifetime value
Use customer data, feedback and analytics to inform strategy and optimize program effectiveness
Establish KPIs and track performance across advocacy, engagement, retention and expansion metrics
Provide regular reporting and insights to leadership on customer marketing impact
Act as a strategic partner to campaigns, regional marketing, sales, product and customer success teams
Ensure alignment on customer-centric initiatives that drive growth and elevate the customer experience
Enable customer-facing teams with tools, resources, and campaigns that enhance customer relationships
Qualification
Required
10–12 years of experience in customer marketing, lifecycle marketing, or related roles, with a proven track record of driving customer advocacy, retention and growth
Strong background in developing integrated customer experience strategies across multiple channels
Expertise in customer journey mapping, advocacy programs and community building
Excellent communication, storytelling and relationship-building skills
Proficiency with marketing automation, CRM and analytics platforms
Ability to influence and collaborate across executive and cross-functional stakeholders
Company
LanceSoft, Inc.
Established in 2000, LanceSoft is a pioneer in delivering top-notch Global Workforce Solutions and IT Services to a diverse clientele.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Ram Karuppusamy
Chairman & CEO
Simon Dealy
Chief Financial Officer
Company data provided by crunchbase