Entravision · 19 hours ago
Creative Strategy Manager
Texas, United States
Full-time
Onsite
Senior Level
5+ years expEntravision is a leading company in mobile advertising, seeking a Creative Strategy Manager to enhance the performance of advertising campaigns for top clients. This role focuses on bridging creative excellence with campaign performance, providing actionable insights, and collaborating across teams to optimize creative strategies.
Marketing & Advertising
No H1B
Responsibilities
Analyze creative performance data to identify patterns and develop actionable recommendations for gaming and non-gaming clients
Build structured, client-facing creative proposals that connect performance data to strategic direction
Partner with Product on creative tools
Develop creative playbooks and best practices specific to UA, retargeting, and CTV campaigns
Act as the connective tissue between Account Management, Creative Dev, and Ad Ops teams
Define clear workflows and handoffs to reduce creative bottlenecks and accelerate time-to-launch
Lead creative briefings and ensure alignment between client objectives and creative execution
Handle ticketing and communication with Creative Designers
Support Account Managers in high-stakes creative conversations with clients
Present creative performance reviews and strategic recommendations to client stakeholders
Proactively identify creative optimization opportunities that expand wallet share
Participate in JBPs and QBRs as experts on Creatives
Build and maintain a creative performance repository accessible across teams
Lead quarterly creative performance reviews, external and internal, to surface trends and winning strategies
Train Account Managers on creative best practices and how to position creative insights with clients
Qualification
Required
5+ years in mobile advertising, creative strategy, or performance marketing
Deep understanding of creative formats across UA, retargeting, and CTV
Experience translating creative performance data into strategic recommendations
Track record of working cross-functionally in fast-paced environments
Strong presentation skills and ability to influence without direct authority
Preferred
Experience with programmatic advertising platforms
Gaming industry knowledge (especially mid-core and casual)
Familiarity with creative production workflows and timelines
Data visualization skills
Success Metrics
Reduction in creative-related delays for campaign launches
Increase in creative iteration velocity for HV accounts
Client satisfaction scores on creative insights and recommendations
Knowledge sharing metrics (playbooks created, teams trained, insights distributed)
Benefits
Medical, dental, and vision benefits plans.
Company
Entravision
Entravision is a media and advertising technology company.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Christopher T. Young
Chief Financial Officer & Treasurer (Interim CEO 1/23-6/23)
Michael Christenson
CEO
Company data provided by crunchbase