Red Bull · 22 hours ago
Manager, Programming - Culture & Brand
Santa Monica, CA, USA
Full-time
Onsite
Mid Level
$85K/yr - $128K/yr
3+ years expRed Bull Media House North America is seeking a Manager, Programming – Culture & Brand to curate, schedule, and optimize culture and brand content across various channels. This role involves collaborating with cross-functional teams to drive audience engagement and brand awareness through compelling content that resonates with the culture and brand community.
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Responsibilities
Develop a deep understanding of the culture and brand content library, including live events, artist profiles, original series, and brand projects
Build and maintain the culture and brand programming content calendar for owned and managed channels, including YouTube, TikTok, Instagram, Facebook, and third-party platforms
Lead execution of multi-platform digital programming campaigns for Red Bull’s slate of culture and brand projects, events/shows, original video productions, music competitions, and editorial on our website
Collaborate with internal teams, such as Production, Social Media, Communications, and Marketing, to align on content strategy and execution
Define clear success metrics for programming, including video views, minutes watched, and engagement rates
Ensure content is optimized for the platform it’s published on, implementing a "content in context" approach for all programming
Advise on storytelling opportunities and engaging web experiences for Culture & Brand programs on redbull.com
Optimize channel performance by developing strategies for content scheduling, featuring, and improving the overall consumer experience
Work closely with the Culture and Brand Communications teams to maintain a consistent tone of voice across all social media and digital channels
Develop platform-specific strategies for engaging audiences and driving organic growth through content
Tell the story of Red Bull’s culture and brand programs across digital platforms to reach and engage target audiences
Constantly sharpens strategies of Owned, Managed channels and 3rd party distributed channels, identifies potential programming partner channels, and builds consistent holistic programming and release plans across the Red Bull Media network – locally runs channels, 3rd party distributed channels and global Red Bull channels
Collaborate with the global programming team to ensure that Culture & Brand content aligns with the broader content strategy and best practices
Share insights and learnings with regional teams to ensure alignment across the organization’s media network
Stay up-to-date with industry trends, competitor programming, and audience behavior to inform future content strategies
Work with the Production and Communications teams to optimize content performance based on platform goals and objectives
Collaborate with Programming teams across departments to gather and share best practices and learnings
Partner with Culture and Brand Marketing and Communications teams to understand program objectives to inform programming campaigns
Use internal systems to track, analyze, and optimize the success of programming initiatives
Set up regular reporting on key performance metrics and provide actionable insights to improve future campaigns
Produce impact reports on content and programming performance for key stakeholders, highlighting areas of success and opportunities for improvement
Extract metrics-based best practices and key learnings from digital programming initiatives to inform future campaigns
Collaborate with cross-functional teams to develop strategies that drive audience growth, engagement, and retention
Ensure programming aligns with key brand moments, cultural events, and artist projects to maximize impact
Identify new opportunities for content development and distribution across platforms, ensuring the Culture & Brand programming resonates with target audiences
Evaluate how Red Bull “shows up” on social media and develop strategies to inform social media plans for various content and event campaigns
Serve as a social media expert, maintaining a keen understanding of platform trends & developments and communicating takeaways to the Culture and Brand teams
Navigate the influencer/creator ecosystem to identify potential partners to engage for collaboration opportunities, advising on strategy for activating social media partners to successfully engage their audiences
Collaborate with @redbullusa social team to champion Culture & Brand programs via creative social activations
Qualification
Required
3+ years of experience in digital programming, culture media, or related roles, with a focus on content curation and channel management
Experience managing content calendars and programming for digital platforms, including social media and web
Track record of developing, producing or publishing social media content across all major platforms
Strong understanding of digital content trends, audience behavior, and how to engage sports communities online
Proven ability to work cross-functionally with production, marketing, and social media teams
Excellent communication skills, with a focus on collaboration and knowledge sharing
Experience using analytics tools to track performance and optimize content strategies
Bachelor's degree in media, marketing, or a related field
Required to have experience running social media accounts and/or programming websites and apps
Must be fluent in English, additional language skills an advantage
Benefits
Comprehensive Medical, Dental and Vision Plans
401k Match
Family Leave
PTO & Paid Holiday Schedule
Pet, Legal, and Life Insurance
Tuition Reimbursement
Company
Red Bull
Red Bull is a beverage company that offers energy drinks.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Jennifer Tetrick
Senior Communications Manager
Recent News
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2026-01-21
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