KENT WORLDWIDE · 19 hours ago
BRAND MANAGER, Commercial Brands
Muscatine, Iowa, United States
Full-time
Onsite
Senior Level, Lead/Staff
10+ years expKENT® Nutrition is seeking a Brand Manager to oversee its commercial-focused animal feed brands. This role involves managing product lines sold through various channels and driving competitive and profitable product development while collaborating cross-functionally across the company.
Animal FeedManufacturingWholesale
Responsibilities
Manage the complete lifecycle of products and product lines. Identify opportunities to introduce new products, refresh existing ones, or retire products that are no longer viable
Assist in defining product specifications, including performance, quality, and customer perception characteristics
Stay informed as the subject matter expert in your category, which involves understanding key competitors, market trends, pricing strategies, SWOT analysis, and identifying the best ways to achieve success
Work seamlessly with cross-functional partners to lead the innovation and planning process, while capitalizing on internal capabilities, market opportunities, and trends to manage and grow the category and product portfolio, including Sales, Finance, R&D, Operations, Regulatory, Legal, etc
Act as the voice of the customer by collaborating with Sales, Nutrition, Production, Procurement, and customers to create a vision and develop a multi-year product plan
Lead medium and long-term product planning, which includes managing new and existing product life cycles, initiating product development projects, launching line extensions, and phasing out underperforming products by analyzing market trends
Produce forecasts and reports on overall sales trends, promotional periods, and seasonal fluctuations, while maintaining category reports related to profitability and volume. Additionally, track new product launch activities, assess the success of promotional efforts, and analyze trends by dealer and region
Analyze and project overall profitability trends for individual lines as well as the entire category
Work in close partnership with the Marketing Services and Sales teams to strategically plan, coordinate, and execute a range of marketing activities aimed at achieving business objectives
Brand budget allocation and management
Assists in brand forecast and annual product plans
Establishes and maintains agency relationships, leads connected brand planning with all partners
All other duties as assigned
Qualification
Required
Bachelor's degree in Animal Science, Ag Business, Marketing, or related field
Strong analytical & logical thinking ability
Excellent communicator in both written and oral communications
Capability to synthesize data into action plans
Ability to work cross-functionally and up and down the corporate hierarchy
Excellent use of Microsoft Word, Excel, PowerPoint, and CRM
Strong demonstrated acumen in financial understanding and sound business principles
Strong organizational and leadership skills. Able to lead cross-functional teams
Ability to multitask and manage multiple major projects at one time
+/- 15% Travel; Attendance at evening or weekend work events may be required
Preferred
MBA is a significant plus
Minimum 10 years of experience in Product or Brand Management roles, with a focus on brand, innovation, and product life-cycle management, is preferred
Previous experience in the animal feed or agricultural business, particularly in commercial beef and swine, is strongly preferred
Company
KENT WORLDWIDE
Since 1927, KENT WORLDWIDE has been guided by a deep commitment to animal care, human nutrition, and doing what’s right — values that have shaped its evolution into a globally diversified company.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Kevin Fields
President, Chief Administrative Officer
Lucas Knox
HR Business Partner
Recent News
2024-05-06
2024-05-06
Renewable Energy Magazine
2024-04-23
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