ICONMA · 15 hours ago
Marketing Specialist - Email & Digital Support
Oak Brook, IL
Full-time
Onsite
New Grad, Entry Level
$30.92/hr - $32.29/hrICONMA is a company seeking a Marketing Specialist - Email & Digital Support for their client in the Public Utilities sector. The role involves creating and implementing marketing campaigns, managing digital marketing efforts, and collaborating with various departments to achieve marketing goals.
Staffing & Recruiting
Responsibilities
A Marketing Specialist is responsible for creating and implementing marketing campaigns to promote a product, service, or brand
They work closely with other members of the marketing team, as well as with sales, product development, and other departments to achieve marketing goals
Developing marketing strategies and plans to reach target audiences
Creating marketing materials, such as brochures, advertisements, and social media posts
Managing digital marketing campaigns, including email, social media, and online advertising
Conducting market research to identify trends, competitors, and customer preferences
Analyzing marketing data and metrics to evaluate campaign effectiveness
Collaborating with other departments to coordinate marketing efforts
Planning and attending marketing events, such as trade shows and conferences
Monitoring and managing the marketing budget
Providing support to sales teams and other departments as needed
Keeping abreast of industry trends and best practices in marketing
Qualification
Required
Highly organized individual required
Familiar with HTML email sending platforms like Eloqua, Salesforce, Hubspot, Mailchimp
Translate template images and copy into a functional email (newsletters, promo emails, ad-hoc requests) in Oracle Eloqua platform
Review customer lists for invalid or duplicate email addresses
Maintain and segment lists for targeted campaigns
Maintain Eloqua contact limit
Scheduling campaigns by leveraging a deployment calendar to prevent oversaturating customers
Pull campaign performance reports on key metrics, provide insights and recommendations on them and share with campaign owners
Leverage 3rd party data like Questline benchmarks to compare performance
Understand rules around compliance, bulk emails, preferences
Experience in email marketing preferably in B2B and B2C environments
Excellent communication and project management skills
Top 3 skills needed: Highly organized, detail-oriented, project management
Familiar with HTML email sending platforms (i.e., Eloqua, Salesforce, HubSpot, Mailchimp)
Experience in email marketing preferably in B2B and B2C environments
HTML email platform experience (i.e., Eloqua, Salesforce, HubSpot, Mailchimp)
Marketing & customer education email campaigns. Building email templates, maintaining customer distribution lists, scheduling email campaign deployments, pulling campaign performance reports
Preferred
Bachelors Degree preferred
Benefits
Health Benefits
Referral Program
Company
ICONMA
ICONMA: Your Partner in Global Staffing Solutions and Digital Transformation ICONMA is a globally recognized, Woman-Owned staff augmentation and technology consulting firm.
Founded in 2000
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Claudine George
Founder and CEO of ICONMA, LLC
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