Love Communications · 1 day ago
Strategist
Salt Lake City, UT
Full-time
Hybrid
Senior Level
5+ years expLove Communications is a full-service advertising agency based in Salt Lake City looking for a new Strategist to join their growing team. The successful candidate will develop brand strategies and creative briefs while collaborating closely with clients and various agency teams.
AdvertisingBrand MarketingCause MarketingDigital MediaMarketingMedia and EntertainmentPersonal BrandingSocial Media
Responsibilities
Work closely with our data analytics and research team to define and develop research strategies. Identify and articulate compelling insights from research provided by the team that inform plans, briefs, and proposals
Work with senior strategist and account team to develop, present, and sell-in brand strategy deliverables including audiences, values, positioning, key differentiators, architecture, and value proposition
Use dynamic and innovative thinking to develop creative strategies that integrate media and marketing tactics, incorporating research and creative elements to align with project goals and objectives
Lead creative brief development and inspire creative problem-solving
Facilitate strategic brainstorming sessions with the senior team and client partners
Work with agency creative directors to bring brand strategies to life, including messaging strategies and supporting concept development
Understand campaign measurement and how success will ultimately be evaluated, what those numbers mean, and how they relate to key business goals
Collaborate with creative, media, data, and account teams to expand a creative concept across relevant touch points for different audiences
Develop trusted strategic partnerships with key clients
Support the business development team and pitching new opportunities
Monitor & report on cultural, social, and behavioral trends and perceptions
Qualification
Required
You have at least 5 years of experience at an agency in a strategic brand planning role
Your expertise is in brand building, marketing, and brand management
You're a consumer and trend expert that transforms strategic insights into actionable briefs
You help the teams give life to a strategic idea by expanding it across a robust campaign ecosystem
You have strong communication skills and powerful client presentation skills
A good understanding of digital marketing, media planning, and campaign measurement
Experience working with highly recognizable national clients
College degree with a resume or portfolio demonstrating successful work
Preferred
Experience or interest in the travel and tourism or biomedical industries is a plus!
Company
Love Communications
Our business is branding organizations, re-branding organizations and rejuvenating the brands of organizations.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Preston Wood
Partner / Creative Director
Tom Love
President; Founding Partner
Company data provided by crunchbase