ZoomInfo · 2 days ago
Director, Performance Marketing
Waltham, MA
Full-time
Hybrid
Director/Executive
$145K/yr - $227K/yr
8+ years expZoomInfo is where careers accelerate, and they are seeking a Director to build and scale a Center of Excellence across Paid Media and Demand Generation. This role involves establishing operating systems for channel execution, driving rapid experimentation, and transforming demand activation with a focus on creative rigor and operational excellence.
AnalyticsInformation ServicesLead GenerationMarketing
Responsibilities
Paid Media Strategy & Execution
Own all paid channels: Search, Paid Social, Display/Programmatic, Review Sites, Retargeting, and Emerging Platforms
Apply a B2C growth lens:
High-volume creative testing
Micro-segmented audiences
Fast iterative experimentation
Continuous offer & message variation
Manage multi-million-dollar budgets with discipline while enabling smart, rapid tests
Build channel playbooks and standards that raise execution quality across the organization
Demand Generation Channels
Own DG channels including:
Content syndication
Webinars & virtual events
Trial or freemium-driven programs
Review-site based DG
Shift demand generation to a fast, experimentation-driven engine—shorter cycles, lighter lifts, more creativity
Improve conversion efficiency and pipeline generation across segments
Experimentation & Testing Velocity
Build a central experimentation engine for Paid Media + DG
Define clear processes for:
Hypothesis creation
Test design
QA & launch
Rapid measurement
Scale-or-kill decisions
Increase testing velocity across creative, landing pages, audiences, offers, and channels
Reduce friction by introducing templates, modular workflows, and streamlined approvals
Center of Excellence Frameworks
Create and maintain the operating model for channel execution:
Campaign templates
QA checklists
Naming/taxonomy standards
Routing & setup guidelines
Behavior Scoring
Bring consistency and quality across segments, regions, and teams
Lead enablement for channel managers; equip them with the tools to execute with “consumer-grade” speed and quality
Cross-Functional Leadership
Partner with Product Marketing to convert messaging into compelling channel activation
Collaborate with MarTech to simplify workflows, automate repeatable steps, and improve channel speed
Work closely with SDR + Sales teams to ensure DG-driven demand flows efficiently through follow-up processes
Qualification
Required
8–12+ years in Paid Media, Demand Generation, Growth Marketing, or Acquisition—experience across both B2B and B2C strongly preferred
Proven ability to build high-velocity testing systems and drive rapid experimentation
Deep channel mastery with a creative sensibility and performance mindset
Experience building frameworks, processes, and centralized standards
Comfort leading in fast-paced, dynamic environments and influencing cross-functional partners
Benefits
Comprehensive benefits
Holistic mind, body and lifestyle programs designed for overall well-being
Company
ZoomInfo
ZoomInfo offers a platform for accessing business contact information, company profiles, and sales intelligence tools.
1001-5000 employees
H1B Sponsorship
ZoomInfo has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (74)
2024 (67)
2023 (51)
2022 (115)
2021 (81)
2020 (10)
Funding
Current Stage
Public CompanyTotal Funding
$8.55MKey Investors
TA AssociatesVenrock
2024-04-01Post Ipo Equity· $1.55M
2020-06-04IPO
2019-02-04Acquired
Leadership Team
Henry Schuck
CEO & Founder
Filip Popovic
Chief Technology Officer
Recent News
Venrock
2025-12-31
Company data provided by crunchbase